The world has become mobile with the increasing use of smartphones. Over 22% of the Smartphone market share is held by Apple’s iPhones. Among the popular mobile devices, iPhones have taken a significant place in the lives of a majority of the people.
The market of iPhones is growing every year and so is the market of iPhone apps. Though Android is the leading app platform with 1.6 million apps available, the Apple app store leads nearly in second place with over 1.5 million apps. The App store keeps flooding with more and more apps being developed every single day.
Businesses have gone online, and with that, a lot of entrepreneurs have come up with their applications to increase their credibility and profitability. In this context, iOS apps are growing popular among different business communities with their increasing demand and emergence of new versions every day.
Thus, today, iPhone apps are considered as indispensable assets for both personal and business purposes. It enables an iPhone app development company to build apps that cater to the specific needs of customers.
If you are planning to develop an iPhone application for your trade, then you need to consider a few significant things before you take the plunge.
Tips for developing iPhone Apps
Determine the Purpose of your App
Before you develop your application, you need to create a strategy that will include your business and customer requirements. For example, iPhone users have specific needs to meet. If you have a clear idea about user needs before creating the application, then you are more likely to fulfill them.
Define the Potential Market for the App
Defining the target audience for an app is one of the hardest parts that any business has to face while developing it. To understand the target audience, it is critical to determine people’s interests. Moreover, you also need to define the volume of possible customers with similar interests and requirements. This process is tough for an entrepreneur, as it requires extensive market research. Moreover, many customers may not appreciate your app if it does not address their specific needs.
Once you have circumscribed your audience, you can figure out the type of application you want to develop. For example, it will be better to target premium iPhone customers with higher purchasing capacity if you plan to develop a high-end application. Moreover, if you are a high-end retail store, then it is crucial to integrate popular features like tailoring or express shipping, which will cater to your wealthier prospect customers.
Keep the Design Simple, Yet Unique
If you strive to achieve commercial success, then your app has to have a unique design. Moreover, user experience also plays a crucial role in your application’s achievement. They should be able to interact with the app without any hassles or complexities. Therefore, you should consider to keep the design simple and user-friendly.
Along with being faster and better, your app should also be more differentiable from others. It will empower users to appreciate it.
For example, the Swipe Right feature of Tinder makes it a user-friendly app. It allows them to know about other people just by using this feature.
Enhance Available Features
If you optimize content and visuals for mobile use, it will help customers identify your brand even when they are on-the-go. Moreover, it will also smoothen interactions on your app and website as well.
You can take the example of Amazon in this context. It makes interactions between its website and app seamless. Users can conveniently add an item to their cart on the website and then purchase it from their cart on the app.
Do not Miss to make your design Impressive
It is critical to focus on end users and how they will interact with your app. On average, consumers just take eight seconds to view your app when they surf the play store. Therefore, your application should be impressive enough to give your users an easy-to-navigate design. It will keep them engaged with your app. The final product should be able to enable your audience to remain hooked up with the app.
Compatibility with other iOS Versions
If you want to cater to all the needs of your target audience, then it is critical to make an app that can support multiple versions of iOS. It will broaden the reach of your app and will allow you to gain more users.
In this context, you can take the example of Facebook Messenger. It has over one billion app downloads and supports multiple iOS versions with an addition to the Android platform. Moreover, Messenger always updates with the release of a newer version of iOS, which helps to retain the user base.
High-Performance
If you want your iPhone app to be popular and successful, then it needs to be fast and reliable. Moreover, the download time must not be more than a few seconds, or you may lose your users.
It is critical for an iPhone app to be high-performing and meet customer requirements in relevance to agility, speed, and flexibility. Users will immediately lose interest if the app is not high-performing and will eventually delete it.
Whatsapp is one of the best examples in the context of high-performance. It offers excellent communication features without any significant slack. Users are able to interact with each other via texts and video calls. Also, they are able to send images and videos, along with documents & their location to their contacts. Due to all these features, Whatsapp performs seamlessly and is one of the most popular messaging apps in the world.
Test before Launch
After the iPhone app is developed, it is critical to test it thoroughly for bugs before releasing it to customers. Users are likely to dig up issues within your app, which can affect your company’s credibility and marketability. Moreover, they are unlikely to return to your app if it fails the first time when they use it. Therefore, handling bugs and issues before launch can prevent this situation.
A company performs A/B testing during which, it releases two different versions of the app to two separate groups to test the success. On the basis of groups’ responses, it can assess which version is most likely to succeed.
Determine the Cost
After your app is developed, it is crucial to determine its cost. Price is a significant part of an application’s success. Free apps can sound exciting, however, it may not be good for your business, if you are offering a unique and premium service.
You can effectively determine the cost of your app on the basis of its development time, development cost, and features. It will be better if you offer an in-app purchase screen that communicates with users regarding additional features if they pay a rate.
Effective Promotion Strategy
You will find a variety of apps in Apple’s app store that boasts about its features and functionality. In the cutting-edge competition, it is critical to plan an effective promotion strategy to make your app stand out.
People should know well about your app through the promotion of its unique features and functionality. It will help you increase your profit margins.
Conclusion
As an entrepreneur, if you are planning to develop an iPhone app, then it is crucial that you consider the points we discussed above. It will help you make your business a great success.