If you have ventured into digital marketing, you’re always looking for new ways to generate more traffic to your site. While there’s nothing inherently wrong about employing different SEO strategies you have learned in the past, it would also be to your advantage to consider watching out for new ways to increase traffic for your website.
SEO strategies have been developed out of a response to meet the demands of internet marketing. Online businesses are seeking to stay in the competition, or risk unfavorable outcomes such as losing traffic and consequently, their page rankings. Especially now in this day and age, many people have been turning to alternatives in order to adapt to the unprecedented disruptions experienced by different sectors. If you don’t want your website to lag behind, continue reading for the most effective SEO strategies you should learn in 2020.
Focusing on BERT
Arguably the most-widely used search engine, Google, has recently released major changes to how their search engine system functions. If you’ve been incorporating SEO techniques for a considerable amount of time in the websites which you own, then you would know just how much their recent algorithm impacts the way search engines are optimized.
On technical terms, BERT stands for Bidirectional Encoder Representations from Transformers. To put it simply, this is an algorithm utilized by Google in order to help them better understand user intent and context of words which are included in search queries. Focusing on BERT and tailor-fitting your website to user intent and preferences are two important things you should consider, in light of the roll out of the changes. While there are many ways by which you can achieve this, an impactful method is by writing and generating high-quality content which features sleekly-dressed SEO language.
You have to keep in mind that with the release of this kind of change, you would have to take into consideration the different events taking place around you. Through generating content that is relevant and easily-readable for the user, you’re giving yourself a chance of understanding what they really want, and expect from you. Shifting towards intent is not the only thing that you should become concerned about, as you would also have to begin understanding how drastically the technique of keyword research might disappear into obscurity – especially if you don’t properly adapt to the changes.
Practicing EAT
EAT is simply an acronym which stands for Expertise, Authoritativeness, and Trustworthiness. You might have already familiarized yourself with this kind of strategy, as it has been introduced by Google just over six years ago, and was further reiterated as part of the Search Quality Guidelines which they have unveiled in 2018.
Since SEO concerns itself with the goal of generating a high volume of website traffic, production of high-quality and accurate content should be two things on the fore. For example, if you’re the owner of an automotive repair shop and want to provide informational articles for people on your website, you have to make sure you’re procuring the content you write, only from other trusted third-party sources. Let’s say you’re writing an article containing maintenance tips for your car’s exhaust system – you already have in mind of what your audience is looking for. With your reliable expertise, you can easily produce an article that is not only well-written but does not contain inaccurate information which can mislead your readers.
By consistently practicing EAT across all your site’s content, you’re giving yourself a higher chance of being recognized by Google as a reputable website. This also makes it possible for you to climb up in the rankings and also evade situations of site de-ranking.
Getting on featured snippets
Another SEO strategy you should employ in 2020, is getting your website to the featured snippets of Google’s search engine results page. For this strategy to become effective, you might also have to tap into the preferences of your audience and consumer base. Meanwhile, you also wouldn’t have to look far with regards to knowing just how important getting into featured snippets is.
Going back to the previous example – you’re looking to find a list of car maintenance tips on Google. Because you’re always on the lookout for instantaneous searches, it wouldn’t be difficult to understand just how much you value getting information in the fastest way possible. Through featured snippets, your website content will garner more exposure. Especially if that particular article contains a numerous list of let’s say, maintenance tips, the user would most likely click on your website to further read up on it.
Securing your website
Last but not the least, securing your website is one essential strategy that you simply should not forget. It wouldn’t be difficult to imagine that one of the main reasons for you to enhance your site security, is because of the proliferating number of cyber attacks which target websites. Especially if your website has a built-in transactional scheme, you would want to increase the level of security for your customers, to avoid any potential breach of personal details.
You might not be fully aware, but you’re losing a potentially huge amount of traffic with an unsecured website. When a “Not Secure” warning prompts as people click on a site like, they’re less than likely to visit the page because of fear their online activity might get compromised in one way or another. One way you can protect your site visitors and enhance site security is by establishing HTTPS protocol for your site. This provides visitors with a highly-secured connection which they can be sure, has been both encrypted and authenticated.
Key Takeaway
Effective digital marketing entails that you have to be aware of the contemporary trends in the world of SEO. While many different types of SEO strategies exist and do things such as improve the user experience, boost site traffic, and protect their browsers, the best piece of advice is to always utilize these strategies in combination with one another to get the maximum effect.
The simple article above has hopefully provided you with adequate information on just a number of the SEO strategies you should employ in 2020.