A search engine optimization is an essential tool of digital marketing that helps any business increase sales. While SEO is a large term, a process used by most types and sizes of business, local SEO is mainly for small business. Local SEO is the SEO process carried out to reach local customers, i.e. those customers who are in the same locality. As a small brand, it makes more sense to focus first on the customers that are near you and have a high probability of getting converted rather than competing with big brands on broader keywords.
Let’s discuss seven essential steps to create an optimized local SEO strategy:
1. Create a GMB account
A GMB (Google My Business) account is the first step towards local SEO and a significant one as well. By doing so, you can be present on the Google search engine according to your location, without any extra cost. Also, this step ensures a firm presence on Google map as well. An important thing to remember here is that Google must verify your GMB listing. Also, to optimize this listing add relevant and attractive pictures of the logo, products, services, etc. Regularly responding to customer’s reviews is also very important.
2. Focus on customer reviews
Always remember that one happy customer can bring you five more. Getting reviews from customers helps in building trust, and it is a great way to spread the positive word about the brand. Never hesitate to ask for a review. Send emails and messages post delivering the product or service to remind them of leaving feedback.
3. Voice search optimization
In today’s time, when most people have started using voice search, it becomes vital to optimize voice search for your brand. Especially for local SEO, the customer wants to search by speaking into their phones quickly. For voice search optimization, always target the long-tail keywords because usually, your customer is asking questions while searching. Your content must contain these keywords as well as the regular keywords optimized.
4. Include local events
If you want your customer to trust you as a local vendor, you must create conversations about local events, different stories of your locality. The purpose is to engage the customer from the location point of view so that whenever they need services that you provide or products in your locality, they do not hesitate to approach you. For this, you need to write content like the latest events, news etc. of your region on your blog. Also recording videos of local charities and events and promoting them can help you reach more people from your locality. Create different pages for different locations on your website. This way, the customer can easily identify you as their local vendor.
5. Mobile optimization of the website
It is no secret that over 90% of searches have shifted from laptop/tablet to mobile searches. Therefore it is vital to optimizing your website according to mobile phones. The most important rule of mobile optimization is the speed of a website. For it to work well on mobile phones, the website has to load very fast; it must have a bigger font size for text and images must be optimized for mobiles. Excellent user experience is a critical factor for mobile optimization success.
6. Location pages on the website
As discussed earlier, building location pages for your website is critical if you provide services in multiple locations. This is the best way to target local customers of various locations from a single website. Do not forget to include your GMB listing or google map on each page. Optimizing these location pages is equally important. Including operational timings, complete addresses, different location-based promotions, and happy customer reviews are some of the ways to maximize your location pages apart from keyword optimization.
7. We are creating high-quality backlinks
Improving your website’s overall SEO quality can also boost your local SEO results. The best way to improve the SEO quality score is to include good quality backlinks. Backlinks are the links pointing out to your website from an external website, preferably one with high authority. Remember, to get high-quality backlinks; you must create content that that is relevant and highly searched. Good quality content makes it easier to get backlinks. Creating guest blogs on useful websites and approaching influencers and bloggers on social media platforms can create good backlinks for any website.
The above seven main steps to develop an optimized local SEO strategy will help you in a step by step manner to reach out to the customers who are ready to buy the services and products that you offer in your location.
Bluelinks-Seo Company In Delhi focuses on generating maximum ROI for each campaign it undertakes be it brand awareness, more sales, targeted leads.
Each small business owner should focus on local SEO optimization and maximize