When we hear the words Search Engine, the first thing that comes to our mind is Google. Isn’t it? But do you have any idea about how many people swim in this vast ocean of knowledge? Any guess?
No?
Google receives more than 63000 searches per second, 3.8 million searches every minute, 228 million searches per hour and 5.6 billion searches per day. If we translate the same, we’ll get at least 2 trillion searches per year. This is the average calculation but in actual even more than that.
Hence a bankrupt person can only think of showing up on the front page of google.
Now, what is SEO actually mean? An answer by a sweated student in an examination hall who don’t know anything is “Search Engine Optimization”.
But what it really optimizes?
Let us dip into its details:
What is SEO?
It is the process of optimizing one’s online content so that any search engine can feel of showing it on its front page by just a few keywords.
Now let me break down it.
A blogger wants his blog to be at the top. Suppose the blog is based on History of India. Every blogger wants users to get their blog first.
SEO is an art which works with your article to hypnotize the Search Engine to keep it at first, after getting just a few keywords.
Now let us understand the trick of this magic.
SEO can be split into two:
On-Page SEO
When you give a good effort in your examination, you get the best mark. Isn’t it? Your toils result in an excellent grade. But for that, you give effort on your studies only, not in your result right? You see your spellings, grammar, etc. to get the best mark in English rather than repairing your mark sheet.
In the same way, bloggers have to give his extreme effort on his content. He has to look towards his titles, headings, description image and so on in order to get SEO favor. They have to give all the details perfectly to make it search engine friendly.
Since Google tries to give its best, it searches for each and every keyword provided by the user in order to provide them with the exact article. Hence, perfection in content is very important.
Off-Page SEO
Now it’s time to look at the outside problems of your house.
When we starve for marks, what do we do? We write extra in our answer sheets. Sometimes in order to play safe, we mention something tactfully that might not have been asked or might have asked in the previous question. This technique actually works.
In the same way, creating space on a website is not enough for a blogger. Hence, he starts creating space in the entire internet world.
Mentioning about a blog in a variant content without a hyperlink is generally an off-page SEO.
This article is mainly based on Off-Page SEO techniques, but in order to play safe, I also tactfully discussed the history of it.
Now let give the actual answer.
7 Killer Off Page SEO Techniques
Sometimes lectures became unbearable. So after this long introduction, I don’t want you to feel bored anymore. Let us dive into it directly.
1. Social Networking Sites
The craze of social media isn’t unknown to anyone. Starting from milky babies to milk seller, everyone is aware of Facebook, Instagram, Whatsapp, etc.
Previously small entrepreneurs used to make his publicity through Social Media. But now even the famous businessmen are using it.
You just need to sign up to the most popular social networking and create yourself a profile of your own. This allows you to expand your online network of contacts, to connect and interact with your friends and people, to share things with each other, and most importantly promote your website/blog/article and help build your online reputation.
2. Blogging
Blogging is one of the most relevant ways to promote your website. You can write blogs on your own website & well as websites in your niche to build thought leadership.
You serve your readers with awesome content that helps them with the required information and promise them to return back for more awesome content.
Blogging helps search engines to crawl your site more often, as they have to update your latest blog post entries, which ultimately helps you to rank higher in search engine results pages (SERPs).
You just need to produce and comprehend lots of unique content for your blog, try to remember to be crystal clear and concise in what you are trying to convey to your readers within your blog posts.
3. Forum Marketing
Find Forum Posting Sites online that are related to your site’s niche and get involved within that organization. Response to threads, answer peoples questions, offer advice, etc. All these will help you to build up your reputation as someone who is an expert within that position. Try to use “Do-Follow” Forums so that you can comprehend a link to your site within your signature, which helps search engines crawl your site.
4. Search Engine Submission
Search engines will eventually find your site online, but that can take time. In order to speed everything up, you should submit your website to the most popular search engines such as Google, Yahoo, Bing, etc.
5. Photo Sharing
If you’ve shared your own photos on your website, you can share those in a popular image sharing sites like Picasa, Photo Bucket, etc. Users could be able to see those and hopefully can follow your links. Image Sharing sites helps a lot with SEO.
6. Video Marketing
Just like photo sharing, if you’ve used your videos on your website, just share them so that people can find a link from them as well. Post video content to popular video sharing sites like YouTube, Vimeo, Dailymotion & more; add a link to your website in description to drive organic referral traffic.
7. Link Baiting
This is another way of promoting your website. If you’ve posted really good content on your website, people would like to link to it in their blogs. In this way, users would be aware of your website.
Remember if you are using links of other websites, DO NOT forget to mention their name. In this way keep on promoting others’ websites and let others promote your one.
With this, we came to the end of our diving session.