There is no doubt what it comes to the share of search engines, Google is always way ahead of its competitors. To date, the Google search engine has a market share of more than 75%. And yes, there are a lot of tools that you can use in order to give your best roofing company in Houston the boost that it needs through website listing and ranking while assessing the most relevant keywords for the prospective customers.
Many of you will browse the internet and will start looking for Google Adwords now, right? Each time you search for Google Adwords, you’ll be redirected to Google Ads. Well, don’t worry; they’re the same. It is just a rebranding that took place in 2018, yet most of the things remained the same.
Why Do Roofers Use The New Google Ads?
Frankly speaking, most of the roofing companies in Houston TX have always competed against each other to gain and retain leads. The only hurdle that they had to face was “how to generate more leads while not sky-rocketing their budget”. A lot of the roofers opted for PPC campaigns through Google Ads, and have benefited from it. This is because the success rate is high and the ROI is sufficient.
In this post, we’ve compiled a hefty amount of informative tips that will help you in generating more leads for your roofing business brand without you having to rely on other platforms for marketing and advertisement. That’s right, Google Ads alone will be able to grab you an ample amount of leads and sales for your best roofing company in Houston.
So, you are requested to read this comprehensive article until the end.
#1: Dominate The Market With Call Ads Only
Well, the call Ads allow the prospective customers to call the roofing companies in Houston straight away from the running ad. That’s right, most of the house owners would want to talk to the roofing company’s representative via a phone call, and allowing them to do so right from the Ad will give your company a good head start.
Keep in mind that the call Ads are the most suitable for roofing service providers as house owners want to talk to someone who can fix their issues promptly. However, you need to remember that the call Ads work the best with relevant keywords. You can consider the keywords such as:
- Targeted Keyword + Near Me
- Local + Company’s Name
- Location + Relevant Keyword
A combination of different types of focused keywords is a good place to start.
#2: Set Up Conversion Tracking
If you’re the best roofing company in Houston, yet you have no proper conversion tracking system aligned, then you will never be able to keep a check on how well the marketing campaigns are performing and you’ll never know how and where to improve your PPC campaigns as well.
Even if you’re not tracking the conversions in the right way, you’ll not know a keyword with high search volume and low competition is driving traffic to your official roofing website or it is increasing bounce rate and bringing in meaningless traffic.
You need to keep a track of the:
- Phone Calls
- The Form Submission
- Online Appointment Submission
Keeping a track of either one of the above-mentioned will be beneficial. However, if you manage to keep a track of all, then that would be great too.
#3: Structure The Campaign To Get Success
You might have heard that in order to retain the attention of customers, you need to develop a well-structured website that has almost all the information needed by the customers, right? The same is true for the Google Ads campaign too. The structure of your Ads campaign also plays a vital role in lead generation and ROI.
Your roofing company will not be providing only one type of service or product. You’ll be providing repairing, installation, inspection, or replacement services of different material. Also, the roofers are trained to work on different roofing types. So, you need to make sure that each of the Ads that you post is placed on the right webpage.
Ensure that the Ads stick out to their group and not anywhere else.
#4: The Ad Copy Matters A lot
When it comes to the roofing industry, you need to remember that you’re competing against a lot of local roofing companies that have been listed of business directories, and have their PPC Ads well established. So, in order to stand out among the dominating competitors, you need to make an Ad copy that’s unique and interactive.
The first line of the Ad should cover the focused keyword that you need to target. And the second headline should include a fascinating call to action. Don’t forget the description part, this is where you need to tell the people what makes you different from all the other roofing companies in the area. You can include free estimates, years of experience, insurance, or anything that you think is important.
#5: Use Ad Extensions To Out Shine Your Competition
Now that we’ve talked about the Ad copy and how it should be unique and interactive. Do you know that Google has provided a couple of Ads extensions that’ll help you take over the result pages of the search engines?
The Ad extension will for sure increase the CTR, which will eventually increase the score and automatically lower the cost per click. Now that the cost per click has been decreased, you can expect more market share for your business brand!
#6: Consider The Negative Keywords As Well
Keep in mind that compiling a list of all the positive keywords will not be enough to plan the Ad campaign ahead. You need to compile a list of negative keywords at the start of the Google Ads campaign.
Note: Negative keywords are the ones that you do not need to plan your campaign with. These keywords will only increase your budget while they’ll not bring in traffic to your website.
So, it is important that you make a list of positive and negative keywords at the start of the planning phase.
#7: Keep Bidding On The Brand
For many people, bidding on the brand name keyword is a daunting task. Well, if someone is searching for your brand; they’ll want to work with you, right?
Let’s suppose that someone has searched for your company name + the best roofing company in Houston, other roofing service providers PPC Ads will also be visible to the viewer. This is because they’ve targeted the roofing company in Houston as well.
Bidding on the brand’s name will ensure that you stay on the top of the pages even with lots and lots of competition.
#8: Adjust The Location Bids Correctly
If you’re among the top roofing companies in Houston, you’ll be fully aware of the most profit gaining neighbors. You just need to bid a bit higher in such areas if you intend to get in front of the house owners.
You’ll be investing more money in high rated areas, and trust us, you’ll get sufficient results too. Do whatever it takes to maximize profitability while keeping a track of your expenses.
#9: Retargeting Is Important As Well
This one is the most obvious one, whenever some person needs a new roof installation service, he will conduct research. He’ll be asking for recommendations, read online reviews, and interview a couple of companies prior to making a sound choice.
Let’s suppose that a person had visited your page, and halfway through he stops for some reason and then completely forgets about you. This is where displaying retargeting will come handy. Try to reconnect with them on different social media platforms.
Conclusion
If you’re the owner of a renowned roofing company, you need to keep in mind that Google Ads (Adwords) will tend to grab you positive results in the long-run. Use the above-mentioned tips and get leads and greater ROI.