Online video broadcasting has dominated the social media market completely in recent years. An enormous rise in live broadcasting solutions has been observed in 2017 and 2018. Live stream video broadcasting has marked its impact on the market and its demand is growing with each passing day. The impact of video content has attracted influential brands to opt for broadcasting solutions to increase their sales and presence in the market globally. A video content garners audience attention more easily when compared to visuals or written content. Live event broadcasting has become a popular marketing tool for brands to mark their presence and show their audience the valuable insights of their most loved brands. With the advancements in digitalization with each passing day, more and more brands are inclining towards broadcasting services. Broadcasting solutions make the brand notch higher while reaching a large target audience without any geographical boundaries. Online video broadcasting is an easy way for brands to engage the audience of all ages while encouraging them to ask relevant questions. Live stream video broadcasting, allows brands to interact directly with customers and build an emotional bond which later results in a customer-brand relationship. Brands are becoming more aware of the impact of broadcasting services and are looking for the best broadcast service providers to make their brand perform well in the market. Some people tend to miss the live streams due to their hectic schedules, broadcasting solutions offer the option of saving the live stream video broadcasting for the audience to catch the live streams later on.
With the evolution of Periscope, Facebook Live, Instagram Live and Youtube Live all has shown its significant presence in the area of live streaming. Live stream video broadcasting is here to stay and trend in a saturated market.
Know your audience well before selecting a social media platform:
Brands must be aware of there audience before opting for broadcasting solutions. Every social media platform today offers live streaming services.
Selecting the right platform, to broadcast live events entirely depends on the customers. Brands must check, on which platform their target audience is mostly available, instead of deciding on self and waiting for the audience to catch the live streams.
Thorough research on the buying pattern and likes and dislikes of your target audience should be taken into consideration before streaming Live. A brand must be aware of its target customers and what kind of content holds there interest to make there live stream successful.
Some Social Media Platforms For Online Video Broadcasting:
Let’s discuss some social media platforms that help brands in online video broadcasting-
1. Facebook Live
Facebook is the most famous social media platform and it is no surprise. The majority of the audience is easily found on facebook across the globe. Facebook hit the charts when we talk about the maximum number of active users on social media platforms. It has billions of active users around the globe. Selecting facebook as a live streaming platform is beneficial for any brand as it has an audience of all ages and from all geographical locations. Facebook offers excellent broadcasting solutions to its users and has the maximum reach. It is easily accessible on mobile as well as on desktops. A notification to all the users is sent once you tune Live. Just click the button and go Live. The Facebook broadcasting solution offers an option to save and share the live event broadcasting to the timeline. It allows brands to connect with its audience in real-time by allowing them to comment during a live stream. Brands can pin the most lovable comment at the top of the section to gain audience attention and block inappropriate comments as well. It allows brands to engage their audience through interactive sessions like Q & A sessions, live chats, polls & contests. Facebook is one of the best broadcast service providers a brand can opt for, which will help in promoting any brand without any geographical boundary.
2. Instagram Live
Instagram live is in recent trend amongst the Gen-next. Instagram offers live broadcasting services that will give any brand the much-desired hike. If the target base of any brand is the gen Z, then Instagram live is the best platform for streaming Live.
The live videos are seen on the top of the feed where the story is displayed. The live video on Instagram disappears after 24 hours. It can be saved to share on other live streaming on social media platforms. It can help any new brand to make its place in the market and trend. When we talk about Live event broadcasting, Instagram Live is an effective tool for any brand to make brand success. Once a brand opts to go live, your followers will be notified as soon as you stream Live. It allows the brand to connect and interact with its audience in real-time through comments and live chats. Instagram analytics helps you by showing the engagement percentage right after the live stream to measure the success of Live stream video.
3. YouTube Live
Youtube is the oldest platform and is the first to come in mind when we talk about watching videos online. Youtube offers a feature known as youtube live, which can only be used by brands if they have 100 or more YouTube subscribers for a particular channel. Some brands are well established and have a channel on youtube for many years which has many subscribers. It allows brands to stream live with its exclusive feature. Youtube live allows brands to schedule live streams in advance and offer a live chat option for brands to connect with their audiences. Youtube Live allows the brands to manage and customize the privacy settings for a particular live video.
4. Periscope Live
Periscope is associated with Twitter. Periscope is the first app that initiated Live streaming. A brand can opt for periscope for broadcasting services. Live videos from periscope can be shared on Twitter to boost audience engagement. Live broadcasts of a brand can be directly auto-saved to the camera roll if you opt to stream live with Periscope.
Brands can easily share the autosaved version to other social media platforms. Setting privacy settings to the public will help any brand to leverage and interact with viewers.