Site architecture is one of the game-changers in the field of search engine optimization (SEO), but it is often overlooked. Take colors, graphics, white space aside, and the structure that a website is based on plays a crucial role in user experience. It should make sense to the search engine and crawlers as well. If it is complicated and not logical, your website ranking will decline in no time. Many websites ride the ladder up very quickly just because of their architecture changes.
If you want your business website to appear among the top searches on Google, you need to hire professional website developers who understand the SEO requirements of a website. If you look around in the economic hubs of the world, you will see how there is an increased level of reliance on SEO services providing company in Dubai for optimizing the place a business website holds among others.
This article aims to introduce you to ways a good site architecture helps your business website gain a high ranking in search engine results.
Three ways a good site architecture helps in SEO
Web browsers and search engines have become very advanced in today’s fast-paced, tech-reliant world. Developing and uploading a website is not enough for running a business. You need to ensure that your website ranks good enough on search engines like Google, Bing, and Yahoo, etc.
The strategies used for this purpose are collectively called search engine optimization. Having a good site structure is a small part of the umbrella of SEO. The answer to how is as follows:
1. Provides with site links
A good site structure provides your website with site links, which are basically a road map or a distribution of your website into sub-categories or components. These are a surefire way to help your website rank as high as possible among the search results. You must be thinking that the key is to give the most relevant information in the site links, which will appeal to the maximum amount of users.
But site links are an award from Google to the website with amazing and elaborate site architectures. Thus ensure that your website is good enough to deserve this reward from a search engine.
2. Gives good user experience
What makes user experience amazing apart from the looks of a website? Well, the answer again is site architecture. When a site is well-structured, it will make the most sense to the human mind, which craves logic. But how? By placing links, pages and information just as a human brain would expect them to. When a website is more appealing to the users, it is highly likely to be appealing and well respected in the eyes of a search engine algorithm.
Since a good site structure will increase the visiting time of users, the search engines will do the rest of the trick and improve your ranking among the search results.
3. Ensures better crawling
Web crawlers crawl through websites and index their content. When the content on a website is easier for the crawlers to find it is beneficial for the ranking of your website. When the site structure is difficult to parse an index content from, the crawlers will not be able to discover all the content of your website. Thus your business website may rank low among the highly optimized websites.
To say the least, how your website is organized decides how successful your website will be in terms of SEO.
Concluding the key role of site structure in SEO!
Every website has a structure. If your business website is ranking low among the searches, you know what to do. Hire an SEO expert or company offering SEO services in your reach, whether physically or remotely.
Many businesses in the world are seeking an SEO service provider in the corporate hub that UAE is. You can also get in touch with SpiralClick to ensure that your website doesn’t remain behind your competitors’ websites.
You must have gained a fair enough idea of how important having a good site structure is for keeping your brand image intact online. SEO is the future, and you can ensure yours with a healthy and logical site structure!
Check out my previous blog post on Behavioral Analytics published here.