Even though men continue to be in a commanding position in various key areas, but when it comes to fashion, women outsmart men by a considerable margin. Women hold fairly a significant chunk of consumer segment for the retailers, and brands invest a lot of resources and money to understand their demands and desires. On the other hand, menswear has been the driving force in the fashion retailing business and comes second after women’s fashion. However, over the course of time, men want to stay in line with the latest fashion trends and become more fashionable.
Brands and various designers are ready to modify and work around this depleted market segment. Men not only want to look stylish but also want quality, fashionable products, unique designs, and updated branded merchandises.
As a result of this considerable outcome, men’s fashion is slowly taking over women’s fashion. As per the sources, the men’s wear market in the United Kingdom will increase by 12.3% between 2019 and 2021 and will generate around £18.5 billion by the end of 2021. As per the reports suggested by Euromonitor International, men’s wear will take over the fashion world entirely by the end of 2021. The trend is driven by men aging between 25 to 35 years and constitutes 94% of the shoppers in the United Kingdom.
One thing is to be mentioned is that men’s fashion is not just restricted to suits anymore. Most of the customers also purchase custom caps online. Due to gender fluidity, not all men are dressing up as socially or traditional way anymore. Men of today experiment more with their styles, their dressing, and their clothes, and are no longer worried about being judged by anyone.
Market research suggests that men spend heavily on fashion clothing and continue to splash more cash in the years to come. Men’s spending on luxury items increased to about 14% double the size of what women were spending in 2011. Today, the menswear market has different categories like formalwear, outerwear, casual wear, and many more. The rise and demand of the new working environment are allowing men to break free from the norms and dress-up more fashionably at work or home.
On the other hands, many famous brands have appreciated the idea of investing in the menswear, while many other brands are enhancing the men’s clothing line. In recent times, renowned brands like Chanel and Madewell have inaugurated men’s wear collection. Famous fashion designers like Isabel Marant and Stella McCartney have introduced their collection of men’s wear.
Other designer stores from around the world like Moda Operandi and MyTheresa now cater to the men’s clothing on their websites. In the retail market, Nordstrom is all ready to introduce men’s clothing outlet in New York.
How Men Customers Can Be Better Customers Than Women?
Research has suggested that men are more loyal shoppers and do not change easily once they are prone to specific comfort. When shopping, they also search for the durability and functionality of the apparel and are less impulsive buyers when compared to the women. The strategy for men’s wear is to erase all the boundaries and explore new horizons rather than just increasing product categories. Men enjoy shopping for a specific style that they like and buy it in a variety of sizes and colors or patterns.
As the popularity in the men’s clothing is progressing, the e-commerce business is also booming. Online shopping websites can play a vital role in asking more men to purchase products online. Most of the brands these days are not including men’s products online. For instance, Calvin Klein’s most visited page was its undergarments page for men; however, the brand was promoting its men’s clothing line on its website. Brands should contain specific information about men’s and women’s category and contain exact information about the products and services they are offering.