Since the dawn of mankind, changes in technology have always been permanent. There was a time, when invention of wheels was considered a major breakthrough. Then, after many centuries, the industrial revolution happened. Since 1980s, computers attained global fame. Now, it is the turn of websites and digital marketing. Marketing has always remained as an integral part of human existence. Digital marketing has changed the very face of traditional methods. Ecommerce platforms have become famous, and so online marketing has achieved gigantic proportions right from creation of content to posting on social media platforms. In this article, let us focus on how digital marketing (organic methods) can help popularize a small business.
Digital marketing comprises of many marketing strategies such as SEO, SEM, SMM, content marketing, email marketing, online marketing, affiliate marketing and more. Businesses belong to various sectors, and so, you need to use the relevant social media platforms to reach the target audience and achieve better success rate.
1. Search Engine Optimization (SEO)
Search engine optimization is easy to learn and it will take only a few hours to implement on your website. Every website, if it wants to gain traffic, has to satisfy the principles, guidelines laid out by the search engines such as Yahoo, Bing, Google and others. The content optimization has to happen, and since it is the time of voice assistants, as a business website owner, you have change the content to long tail keywords. Then, it will show on the search results. Some tasks –
- You need to create back links from reputed websites.
- Publish blogs regularly on your ecommerce website.
2. Search Engine Marketing (SEM) & Social Media Marketing (SMM)
We were talking about organic searches, but please note, there are also paid ads by which you can make your business come on top of the Google rankings. The topic is on Google Ads and Bing Ads. There are also types of marketing in social media such as Facebook, Twitter, Pinterest and Instagram marketing. These platforms mentioned, follow the rules of social media marketing.
If you have a small B2C business, you can make daily posts on social media regarding your products and services. Social media is not only about remaining communicado with your friends and relatives. It can be used as an effective marketing tool for small to medium based businesses.
3. Content Marketing
There are two factors which promote to the major success of a website. The layout and content. In the world of online business, content is king. The words and the properly written sentences keep the customer engaged. So is the same when you post on social media. The content, words and spelling in the image should reflect your company’s ideals, products and services. It is wise to build the content from keywords so that the image gets pulled up during organic searches. For example, Vijayadashmi comes in the month of October in India. Or Christmas during December 25 in every year. So, when you are making a post on social media platforms, you can post with relevant hash tags such as #Vijayadashmi, #festivaloffers, #Christmas, #Christmasoffers, #Christmasdiscounts and more.
Content marketing can benefit your business as it
- Focuses on customer attention on services & products
- Contribute lead generation and increase the online sales
- Enhance your brand awareness
4. Email Marketing
Out of the types laid out in this article, email marketing occupies a separate place in digital marketing. The reason, in other social media platforms, the customer need to go to their accounts to view the posts. But in this type, the target audience gets the mail in their inboxes.
But there is a challenge. Gmail and other email providers scan the mails received from unknown sources and send them directly to the spam folder. So, every mail should contain personal information of the receiver, their requirements and more. Also, there are various email providers which offer excellent packages for sending mails.
There are other types of marketing such as landing page marketing, viral marketing and smart phone marketing. Nowadays, another type of marketing has appeared called as influencer marketing.
By email marketing, you can easily develop –
- Contact list
- Prepare strategies for marketing campaigns
5. Local Search Marketing
This marketing has attained great significance in the past five years. When it comes to local search marketing, your small business can gain many visitors. The main objective is to attain high rankings when someone searches for your product or services in the nearby area. For example, let us imagine you are a washing repair service engineer in Bangalore and have a shop in Malleshwaram. When customers start searching for washing repair in Malleshwaram, then your website should come in the top of their searches. However, there are certain factors you need to take in consideration –
- It is mandatory, that your company name, address and phone number remains the same.
- Listing on Google My Business (GMB) can be fruitful
- Change your website to mobile responsive
- Try to encourage the reviews of your website on online platforms
Conclusion
We hope, this article on using digital marketing (organic methods) to help popularize a small business has given valuable information. However, the fact cannot be ruled out, every online small business does not need a team. There are some web developers who have designed an Ecommerce website with the best features and they will just monitor their digital presence on a daily basis. They always outsource their marketing campaigns to other companies. Are you an entrepreneur from Bangalore who has a small business and want to popularize in your local area and city? Then, take the help of a digital marketing company in Bangalore. They will ask your requirements and do the job for monthly or quarterly payment. You can just concentrate on your business. Also, there is another type of digital marketing where the team makes use of paid campaigns to generate interest on your products/services.
However, if you have time to do the posting by yourself, you can take inputs from this article and popularize your small business. All the best!!!