It assumes to be hard for the start-Ups to grow and to compete with the old brands. Start-ups usually do not have many marketing budgets due to which they even cannot stand against the millions of turnovers companies. In this arena, Only digital marketing proves to be helpful as people having low budgets can market the services and products as a bare minimum marketing cost. In fact, Digital Marketing is the only hope for the start-ups who are looking to grow in this competitive edge.
Why Is Digital Marketing Important for Startups?
Start-Ups can not invest in traditional marketing such as television ads, newspapers as these prove to be costly with no measurable ROI so Digital Marketing is cost-saving. Online advertisements are anyhow cheaper than offline print media. So here are some of the importance of Digital marketing which helps Entrepreneurs or start-ups digitally:-
- Huge Clients Engagement:- Engaging the clients through Website and social media offer a kind of personal touch. Through the website, they can fill the query or can directly chat with the website owners. Likewise, through social Media, Clients came to know the real brand products or services. With having digital devices, it is much easier to connect through Mobile. Even Start-Ups can connect with thousands of customers through one system or online webinar. Digital Marketing calls for huge clients engagement while maintaining transparency
- Cost-effective Market research: If we need to grow we need to make extensive marketing research. Even the Big Brands which grows enormously must have invested in market research. New techniques help to track, monitor the demographics and right audience. So instead of investing in traditional media, we can target the right audience through Digital Marketing. For example, if we want to sell uniforms, we can specifically target the Schools only.
- SEO is Mandatory: If we are on the top, then only users will engage on our websites. Google keeps updating the algorithms, but SEO will still be the center point under Digital Marketing as it is the only source to bring the website on the first page without investing in paid campaigns. Choosing the right search engine and the right keywords will surely improve the organic traffic over the website.
- Optimized Conversion rates:- Start-ups may have complaints of not getting the leads. Better to work on conversion based ROI. Setting the right conversion will help to achieve the goals. For example, if I am a school owner, I would like to get the information from the clients so that I could convince them for admission. So getting the online query would be my conversion. Placing proper Call-to-Action will engage the users to make a proper action on the website or any other social media platforms.
- Measurable Metrics: We know, we cant measure the numbers of people watching television or reading newspapers. Whereas, in the case of digital media, we can check the number of people visiting the website, & the sources of traffic as well. This type of metric allows us to have a check of the demographics and their habits. This measurable metric can allow Start-ups to use the right approach while selecting the right location, gender, age-group, etc. In short, Digital Marketing and its measurable metrics allow start-ups to choose the right audience and to invest the right amount in the right source.
- A mixture of Digital Marketing Approach: Digital Marketing is not a small word, it is the combination of various services such as SEO, SMO, PPC, ORM, Video Marketing, Email marketing, etc. To start with a new brand, one needs an attractive website with having perfect product images, readable content, and an informative blog section to post about the brand. Start-up having a low budget must go for the SEO services along with a small amount on paid campaigns. SEO services focus on the right keywords to bring the right users to the website with no per click cost. The paid amount is necessary to get immediate results to get the survival income. In short, it is the budget of the start-Ups and its relevant audience which leads to target the right digital marketing approach. Hiring Digital marketing professionals can help you to create the right marketing strategy with a mixture of perfect Digital Marketing sources.
- Presence on Mobile: 90% of people have their android phones and their constant searches enable the search engine to work on mobile optimisation modules. Even each website is designed as per mobile appearance only. So start-ups are always advisable to get a mobile-friendly website and to target the audience which is available on mobile. No desktop is required to make an online search. An accurate optimised marketing strategy is much more useful for them.
- Cheaper than Traditional Marketing: If a TV advertisement cost Rs 1,00,000 at a time which will not enable to target the right audience. on the other hand, email marketing allows you to fetch approx 5,000 to 2,00,000 emails to relevant users at the same cost without having a high amount of relevant users. chances of conversion are high in comparison to traditional marketing. So if you are jointly investing Rs 5,00,000/- budget in a month in TV ads, Newspaper Ads, radio ads & print media, etc. better you can invest Rs 1,00,000 in a month in Digital Media with the same results. The choice is yours.
- Everything is Online: Print media allows you to put some information at a time due to budget limit whereas, Online website and content marketing allow you to highlight all the brand features which are easily accessible to any user. You can add infinite content on the website or any online sources in the form of blogs, infographics, videos, memes, images, etc. Choosing the right content strategy allows the user to get everything online.
- Instant results: Yes, Pay per click proves to be costly but if you are looking to get instant results, Pay per click is the best option. If you are a real estate owner and wants to gather the client for new launch projects. Running the PPC campaign will surely help you to get instant leads. Users have the tendencies to ignore which is not relevant so chances of getting accurate leads are increased. We can optimize our paid budget anytime by targeting the right audience, location of scheduling the ads at the relevant time.
In short, Digital Marketing allows the start-ups to:-
- boost their line visibility at a low cost
- Increase the number of leads and the sales thereof
- Improve conversion rate by reducing marketing budget
- enhance Online brand awareness
- Get relevant customer engagement
- Get measurable ROI
Not every start-up may get success in a month only, better to choose the right Digital Marketing Agency, and get the right marketing plans to make your business successful & develop on the right path.