With fun, frolic, and festivities being the buzzword around as preparation for Christmas and the ensuing year begin to role. The favourite punchline for shoppers worldwide takes a new trend. A trend that is now caught-on to be global. The malls and shopping arcades are filled with bright neon lights and attractive items to lure and pep-up customer’s mood, but how do shoppers say ‘No’ to the shopping facility available at hand — online? That which you simply log on to conveniently without stepping out to shop — in the bright scorching sun, if in Australia, or out in the chilly winds if in Canada, on the other side of the globe — enjoying the fun of it while you’re sitting on your favourite rocking chair in front of your television sets or any favourite hangout.
It’s difficult to deny that the digital marketing trend has caught on like wildfire and shopping experiences have been redefined and further fine-tuned for the ensuing year. Online shopping seeks precedence other than venturing out to experience the old kind shopping trend in shopping streets.
Other than the usual ‘visit website’, click ‘like’ button and ‘add to cart’ experience, potential marketing surprises are in store for shoppers for the year ahead with online shopping experience being more rewarding with the changes that are implemented using artificial intelligence to boost digital marketing. And this transformation better is so when customers are offered a myriad of ideas to choose from and all at the click of a button online. The digital marketing assignments that earlier were, have now reinvented and changed for better experiences for clients online.
Changes that need to be made must look easy, therefore, better planned and well implemented to look accommodating without feeling that there has been some major transformation for visitors online, or rather the experience of shopping should become more easy and enthralling. Here is a quick recap and some fascinating assignment tips that help, they are the game changers, for the digital marketing trend for the ensuing year. They account for countless growth prospects and a sea transformation in digital marketing. Some of them have been implemented and some need to be implemented:
A CONSTANT RESEARCH PROCESS IS ON ON THE GOOGLE PLATFORM
This initiative is to make Google quality customer experience during marketing. Therefore, the brands that need to advertise are also doing the same, they are shifting their marketing techniques. From being multichannel, they move to be Omni. And if they intend to be present everywhere, the efforts for optimizing it are most welcome. Meanwhile, marketing brands that are not protective about their customer sentiments — with authentic updated secured data of customers — are losing face with the introduction of General Data Protection Regulation (GDPR -2018).
THE CONCEPT OF ‘PAY PER CLICK’, FACES A MAKEOVER
This is used in advertising or businesses running and are charged when a user clicks on the advertisement, hence the name “pay-per-click.” In the year ahead, advertising would be more audience-oriented, other than the focus being more on pay clicks. The focus shifts from ‘pay clicks’ to automation.
CHATBOT GETS REDEFINED
Chatbots played a crucial role in online marketing, but Artificial Intelligence redefined its concept. It introduced natural language processing (NLP) and sentiment analytics for customers in a far-off land who are ‘of to shop online’ in the language they are well versed in other than English. This is likely to revolutionize the concept of digital marketing and ‘shake it to wake it’ even further with Chatbot being redefined. By the end of the year, chatbots will power 90 % of customer service interaction with the voiceover and video content device available immediately that takes over product sales.
VOICE SEARCH AND VIDEO TAKES OVER SEO
Voice search and video chats will now be of utmost importance with the focus shifting from ‘pay clicks’ to ‘audience-oriented advertising’. Video availability and messaging on email for the brand in demand is the next big game-changer for growing brand awareness and increasing marketing strategy.
LIVE STREAMING TAKES OVER
Live streaming allows you to interact with potential customers in real-time. This gives a vast, unperceived opportunity for marketing companies to communicate and grow an online audience on a bigger frame. Therefore, voice search now will takeover SEO keyword search content. For example, the Q&As on Quora and discussion forums that need assignment help Australia or elsewhere, will now provide a higher level of engagement which are user-generated content and are the next big social trend.
USER GENERATED CONTENT GETS PRECEDENCE
Keywords are soon going to lose their glamour in content generation. The focus is now on ‘cluster content.’ It is a group of content around one particular topic which is the pillar (topic pillar) for all information on the subject to be available and is linked or hyperlinked together with long-tail keywords. The advantage of one page performing well boost sales as the rest of the topics that are advertised herein receive audience also.
WITH AGE SOCIAL MEDIA MATURED
From Snapchat to Facebook and Instagram Stories, to Twitter’s Promoted Pins all matured and redefined themselves for a bigger better marketing strategy as they do not come in the way of audience browsing and remain relevant as they have not only introduced technological changes within themselves but an organizational one too.
THE SIGNIFICANCE OF EMAIL CONTENT
The emails have not lost their luster in the new age of digital marketing, On the contrary, they have intensified with welcome emails, review emails, survey emails, offer emails and reactivation emails attached with video clips of brands needed for advertising to make marketing more accessible.
FINAL WORD:
The year ahead is all about creating a fine-tuned online digital marketing experience made more easy for customers which are mostly voice-based and video-based. Where the content generated is based on the reviews that came from customers that are generated as reviews for the services they availed other than the product available online by way of testimonials on site. Which means businesses need to be prepared full-on, for the inevitable. So are we now back to where we started from, the traditional way? Where the customer is king. Not an iota of doubt on that!
Author Bio
Suzane Merrow is a digital marketing enthusiast and has expertise in direct and online marketing. She has worked with several organizations where her key role was to develop marketing strategies for the businesses. Presently, she leads the content marketing team at Sample Assignment. The company provides academic writing service and assignment help to students.