A group of people sharing a common set of ideas can be called a community. It is a group where people interact with each other because they share the same feelings towards each other or any idea. When the ideas are shared with a relevant group of people, a community is created. It is informative for people because they are able to discuss and communicate with each other. So, creating a group of individuals around a certain idea which is endorsed by everyone from that group is called community building.
The communities are built according to the demographic distribution of the people. Like there can be a community in the neighborhood where it is required for the collective decisions favorable for the residents of the same area. Regional communities between individuals that share a common interest or goal are mostly formed by the people. Community building activities are mostly done voluntarily, for example, if there is a group of youngsters who are eager to help the needy, they form a group of people willing to collect donations from the people. The common interest is crucial for the community building process.
HOW TO BUILD A COMMUNITY?
Online communities are trending nowadays. Their purposes can be different for different social groups. People belonging to the same social setting can develop a community. There are certain ways that are considered for building an online community. We will discuss them now.
Selection of a Platform
Before building any community, you are required to select a platform for it. The selection of a platform depends on the type of individuals and their interest. Social media platforms can be opted for this purpose. Facebook, for instance, helps to build online communities and groups. The selection depends on the nature of the community. If the community revolves around a shared idea or common interest, Facebook is a good option. For informational content, platforms are different.
Stakeholders Identification
After creating a community, there are some important considerations regarding stakeholders. There are people who manage it and there are individuals who are affected by it. All these people are key stakeholders of an online community. If you are getting the community building services from another party, it is also a stakeholder. The community manager or the social media manager sometimes, is in charge of the community.
Launching the Community
It is also an essential part of community building. Its launching involves the necessary steps to engage the individuals before launch. The idea behind it should be clear to everyone.
Informative Content
The informative stuff helps to increase the interest of people in the community. It also keeps them engaged. The content that has good quality brings more people to interact with community members. Community engagement is only possible if the content is good. It spreads quickly over the Internet.
Answering the Questions
For an online community to be successful, you need to answer the questions of the people. If you respond them quickly, there is a greater chance of increasing the engagement of the members.
Promoting Others
Try to promote others in your community. Let them know that they are important. You need to thank the members for interacting in the community. Let them believe that you care for them.
Value Addition
It is important to add a value with the help of content. The members of the community need valuable content. The comments and discussions must be carefully analyzed to bring valuable stuff for the community.
WRAPPING UP
Community building helps individuals to interact with those people who share their interest. People with common interest are likely to help each other. The community members also talk to each other offline, they can arrange physical meetups which develops a sense of togetherness strengthening the community.
Building an online community helps in every domain. There are online communities of game players that discuss the options available for gameplay. There are communities that interact to share online work and complete assignments. They also get paid by completing these tasks. For freelancers, there are communities that help the individuals getting remote jobs. Hence, a community aids all its participants if utilized properly. It also helps the companies to advertise their products in the community to engage a large audience.
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