Welcome to 2020. Everything is digital here. From ordering food, finding a partner to watching one’s favourite show, everything is done online.
From B2B marketing to lead generation, digital platforms are the new favourite of the business world.
Put simply; the digital landscape has captured and transcended the physical one.
The digital world has plenty to offer, without which everything would be really cumbersome or straight-away impossible in many instances. For example:
– Streaming live shows while traveling
– Using digital classrooms, where one teacher can teach thousands of students all across the globe just from one place.
The digital world enables so many opportunities and possibilities that it is hard not to be captivated by it. And a life without one looks no longer possible to many people, especially Millennials.
One of the important revolutions that digitalization brought with itself was Social Media. Social media made mass communication cheaper, more accessible, and impactful.
Throughout human history, communicating with vast crowds of millions was never possible. Social media changed it all. It has pulled down the barriers between brands and celebrities and their followers. Now customers and consumers can effortlessly contact and communicate with the brands and vice versa.
The result of this communication is that brands and businesses are becoming more inclined towards giving consumer experience.
Having a good human experience has become vital for everyone in the days of social media, but that again is just the start!
Here are the ways by which one can make most of the Social media platforms for lead generation.
How Facebook can help in lead generation:
Facebook is the world’s largest social media. It is one such platform with plenty of leads to fish. But using Facebook properly is crucial, and it can boost the results.
Here are the necessary things to remember to get maximum leads from Facebook:
Don’t play the wrong game:
When any company starts their Facebook campaigns, there is excitement about the number of likes and shares their campaign gets. But is it the right aspect to focus on? Certainly not. The goal of any campaign from the start has to be lead generation.
Views, likes, and shares are crucial too. They inform one about the reach of the brand and campaign, but many forget the purpose of the campaign. Chasing metrics is the most elemental mistake anyone can make in the long run.
Granted that these metrics can help one boast about their campaigns, but when it comes to the long-term business building: it doesn’t help much.
On top of that, there are even ways to hack these metrics or artificially boost them.
Optimizing the Facebook page:
One aspect of Facebook that every business needs to get right is the Optimization of their Facebook page. Optimization of the page helps in getting the best out of Facebook. The best way to optimize is by focusing on the three C’s:
Content: “Content is king” is the current maxim of the marketing world. Content marketing is a new need for the system. There is a never-ending demand for good content. Content that connects with people attracts attention and quality leads.
Customizing: A Facebook page has to be customized so that the flow of information looks natural and appealing. Many Facebook pages aren’t customized and are overwhelming to go through.
That is because they bombard the information on the readers. Many pages do not have curated content or have an unorganized structure that immediately throws off a reader and is an instant turn off.
CTA – CTA stands for Call to Action, and it refers to the next step one wants their audience or customer to take. It is essential to have a quirky and straightforward CTA in every post.
A relatable CTA improves the chances of the readers signing up or adhere to it. But adding too many CTAs again makes it more likely for the reader NOT to follow a single one.
Promote email gated content via Facebook ads:
Facebook ads are cost-effective and far-reaching. So Facebook ads can be used in promoting email gated content. The promotion of email gated content helps you boost your email lead lists, which can be used for email marketing.
How Instagram can boost lead generation:
Instagram is an image and video-centric social media platform that is growing at an unprecedented rate. Though FB acquired it, it has its distinct style. With billions of users, it is one of the biggest and the best platform to share images out in the world.
But because of its visual nature, it helps many businesses to promote themselves and that too in creative ways.
Let’s look at ways by which it can generate leads via Instagram.
Regularly posting quality images:
The most crucial step to grow on Instagram is also the most fundamental one. It is by posting good quality ideas and videos with good content regularly.
Useful quality posts get excellent traction and have higher chances of getting shared and spread across the platform. Quality posts also have longevity and give a reason for the viewers to buy the product.
Liking and commenting on pages of others:
To increase the visibility of the brand, liking and commenting pages of others is essential. Instagram doesn’t have much room for interactions other than direct messages. The best way to get attention, visibility, and engagement is via the comment section. Commenting and liking the posts of others brings visibility. The bonus point is that witty comments invite eyeballs and help improve and build a brand image.
Geotag images:
Geotagging helps customers that are searching for product or service to find the brand when it is nearby. Another way geotagging helps is by letting know the location to one’s followers, who can later visit it. So it helps in attracting local leads and engaging with them.
Ways LinkedIn can help in lead generation:
LinkedIn is the best platform for businesses and especially a boon for B2B marketing. LinkedIn beats all social media platforms when it comes to B2B marketing, and it is pretty big and growing pretty fast.
LinkedIn is designed to be a social media platform for businesses. Here the businesses interact, engage, and even recruits the best talents.
But how can one leverage LinkedIn for their brand?
Here’s how he can build quality leads from LinkedIn.
Asking questions:
It is important to gain traction and visibility so that one can reach the right audience. The best way one can find them is via engagement. And the best way to get engagement on LinkedIn is by asking questions and answering questions of others.
Conversations on LinkedIn are built by asking questions and answering questions of others.
Select and target:
LinkedIn as a platform has a few features for free that other social platforms generally charge for. Especially the option to target the post based on location, job, and markets.
Targeting of posts can boost one’s reach to the potential leads without disturbing the feeds of others.
Helping goes a long way:
LinkedIn loves good advice and suggestions. LinkedIn as a platform is helpful to entrepreneurs, and it promotes the users who give sound advice and tips that help in other’s business.
Clarity of thought and nuance in the reasoning help too, but what helps the most is a new approach towards a problem. Bringing new creative solutions puts the limelight on you, and that brings visibility, popularity.
So being active and regularly offering helpful inputs helps in getting tractions, and that further brings quality leads.
How Twitter can be leveraged to boost leads generation:
Twitter is a leading social media platform where one can post any kind of media but only under a specific character limit.
As evident, Twitter isn’t a friend of the person who wants to posts wordier messages. One might wonder how anyone can maximize Twitter for lead generation with these limits, but it is the simplest among all.
Focus on twitter bio:
The best way to collect leads on twitter is through twitter bio. Incorporate a CTA in the bio, and every time one visits the account, they get reminded of it. The only catch here is that it has to be done in 160 characters.
Get straight to the point:
Information on Twitter works when it is exact, precise, and to the point. If some discounts or sales are happening, then spell it out straight away. The same even applies to CTA.
Focus on numbers:
Unlike Facebook, the whole game of twitter revolves around numbers. Good and stable growth can only be projected by the numbers.
One needs to focus on proper growth. Having low numbers of followers is demoralizing, but there is no point in having many followers that cannot help in traction or lead generation. Strategizing twitter plan where one can draw their target audience is better than blindly running for numbers.
Retweet whatever is relevant to the target audience and make a point to plug the deals every time one is active.
Keep in this mind
To conclude, every social media platform has different features that help various businesses differently. Some platforms help certain types of businesses more than others.
For instance, Bakers would find leads on Instagram than a Data-based B2B company. But it would be vice versa, in case of LinkedIn. Maximizing lead generation from any social media depends on the strategy and content one uses.
One has to be aware of the ways different platforms can be utilized for lead generation and have a plan for each one.
Author Bio
Gaffar Ali is a Content Writer at Wolftain. Currently into blogs, his passion lies in story writing. He is curious about different markets, philosophies, people and the world. But most importantly, he is a certified lover of everything “anime”.