Amazon, one of the largest and most preferred e-commerce shopping websites in the world, attracts billions of visitors every month. While higher the numbers of visitors, better the chances of conversions are, many Amazon sellers lose their visibility among millions of sellers registered with the site. But, now thanks to Amazon PPC, sellers can address this concern effectively.
What’s Amazon PPC?
Amazon Pay-Per-Click (PPC) is a form of Amazon advertising services on similar lines of Google Ads or Facebook Ads. Sellers can create advertising campaigns on Amazon and pay a predetermined fee every time a potential customer clicks on their ad. It acts like a bidding system where sellers can bid on targeted keywords and hope to appear in the top results in the Amazon search bar.
Benefits of Amazon PPC
Amazon marketing through PPC model can help your business in the following ways:
- Improve Amazon Ranking
Advertising through Amazon PPC increases your brand ranking in the Amazon search engine and makes it more visible on the site page as compared to the competitors. In fact, it also improves the organic Amazon rankings because if the advertised product sells better, Amazon will place it higher up in the search engine rankings.
- Make Shopping Quick for Customers
PPC ads save customers time and effort to search for the product they want to buy. All they have to do is to click on the ad, and it will lead them to the product page. When customers get a quick shopping experience, they are likely to return to the site again.
- Get Quick Visibility for New Listings
If you are a new seller or an existing seller launching new products, then customers may not know. Amazon PPC could be a quick way to inform them, generate clicks and boost sales for fresh listings.
- Increase Reach Across Global Markets
Amazon has its presence across 17 countries. If you are a seller looking to establish a footprint in these countries, you can position your products to global customers easily in a short span of time through Amazon PPC.
- Boost Holiday/Seasonal Sales
Amazon is known to break holiday sales records. If you are a seller of a holiday or seasonal products, Amazon PPC can help you to attract a higher number of customers.
- Pay For Clicks, Not Impressions
Amazon PPC is a very cost-effective strategy because it requires you to pay only when the potential customer clicks on your ad. It does not charge for impressions.
- Control and Measure Your Ads
Amazon PPC generates product performance reports at regular intervals for sellers. It showcases various metrics which enable you to understand whether the ads are yielding desired results and ROI against your marketing spend. Accordingly, you can tweak your PPC strategy in real-time.
There is no doubt that Amazon PPC is one of the best things that has happened to online marketing. However, it can get a little complex if you are new to PPC ads or can’t invest dedicated time towards it. In such scenarios, it is recommended to hire professional services of Amazon marketing agency. You can witness a big leap in your traffic and sales after availing services of Amazon PPC agency.