It is a fact that every business requires a website to become successful. You do have the option of paying a developer for redesigning the website and paying freelancers to load the site up with the right content. Website redesign costs linked with the services keep the option out of reach for small business owners and new start-ups. However, even when people may have done this, the website remains unsuccessful. This is because people don’t know what they require on their website.
The fact is that the work involved in rebuilding a successful website must be done upfront. There are 10 steps that you must need to know before redesigning the website. If you already have a website, these tips will help you to realize why your website is not as successful as it could be. Reading the following steps, you can save time, money, and frustration in trying to make your website redesign plan.
- Less Is More- Embrace white space, reduce clutter and pick two fonts. Sometimes it’s what you reduce. Architect and redesign the site so that it behaves like a funnel and directs traffic into a consolidated flow that can be analyzed with metrics and iterate on.
- Don’t Get Too much Attached- Don’t get too much attached to the original website. Seek the help of an agency outside your company and build a website redesign strategy if necessary. It’s hard to make alterations but crucial to expand your business and increase the profit margin.
- Hire a proficient person and don’t be stingy- An organization that decides to focus on UX for the first time must hire an expert who has expertise in it with the proven experience in execution also. The website provides the face value to your company, so don’t hire a cheap professional. You may be able to save a few thousand on his salary/bonus or consulting fee but you will lose millions of dollars in sales will a poorly done redesigning of the website.
- Always place yourself in the shoes of End Users – Intuitive, simple, easy to use, and predictable are the key attributes of good UX design. Always think from the viewpoint of end-users when designing your UI. Avoid unwanted information and complexities. The UI requires to be simple and the experience requires to be predictable and repeatable. Ensure that new UX changes are properly communicated to the end-users before the production deployment.
- Don’t Overpower the User- Most organizations have a tendency to provide as much information as possible on the website. While this is logical, it’s also essential not to overwhelm the user. Each page of a website must have a single focus only. Communicate the message in the less amount of words, and have one clear call to action.
- Observe Users- An interface is easy to understand for an individual that has made it. So observe someone with no experience using the design and ask them as many questions as you can ask. Don’t teach them. Asking them to clarify what they just did often creates misunderstandings. If real users aren’t accessible, you can try employees from different departments, online remote usability testing services, and friends.
- Make Iterative and small Improvements- This requires to be a focused effort with developers and designers working together. Send your designers on-site to sit with clients and have built empathy. At first observe and learn, then create mockups, get feedback analysis, and develop/release the following week. Each week you can improve something incrementally calibrate in great UX.
- Listen To professionals And Hire them if required- When it comes to UI and UX, we can surely say that there are many experts in this field of redesigning the website and create a whole new experience for your customer. It can cost you many thousands of dollars as lost revenue if the alterations are not implemented in the correct manner. A great way to start is to listen to and hire the professionals if needed. When it comes to UX and UI it is better to get the best advice.
- Usability Test of Your Current Website- Before you decide to redesign your website, clearly recognize the problems with the current site. Like what’s confusing and what isn’t clear? The best way is with usability tests. You can take the help of some people who have never seen your site and provide them a common goal, then silently monitor as they talk about your website.
- Find Elegant and simple Ways of presenting Information- When redesigning a site, don’t create the design too complicated. Try and find simple, elegant methods of presenting information and allowing interaction.
You must see the website as an outsider. When redesigning websites, the small scale and large scale organizations fall into building the website from the perspective of an employee. But you must redesign a website from the perspective of a customer. Focus on your customers and what information they want and on how they will search it. The department heads must match things to their terminology, even if a customer is not aware of what those terms mean. But you must use the customer language. Think like the customer. We hope that these website redesign tips will help to redesign a website successfully.