In the world of marketing, the possibilities for innovation and creativity are endless and often some of the simplest communication methods are often overlooked and underestimated. Which communication method do I refer to? The modest SMS of course.
The majority of your potential and existing customers for your business probably have a smartphone. With a ratio of four mobile devices to every computer and smartphone user that is increasing daily, it is abundantly clear where customers spend much of their time during their day and one of the key principles of effective marketing is to go where your customers are, even if that is. means to reach them via SMS on their phone.
The key to getting your product or service to potential and existing customers is visibility, preferably wherever your customers are and what better way to achieve that is by using a piece of technology that almost all of us have within reach.
Mobile marketing is not something of the future, it is there now and you will miss it if you do not benefit from this proven, tested and reliable marketing method that has been around for more than 20 years! By including SMS marketing in your business practice, you can be sure that your company is aware of market trends, as more and more companies are realizing the benefits of being mobile-friendly.
Below I have listed six reasons why you should start using SMS marketing, not tomorrow, not next week, not next month, but today!]
1. Immediately
With SMS marketing, campaigns do not have to be printed or designs made, saving you valuable and valuable time. Easily determine what your message will be and then send a bulk SMS to your customers. This takes no longer than sending a text message on your own phone. The absolute bonus is the fact that 90% of the text messages are read within 3 minutes of receipt, which means that you can see results immediately!
2. The wheel does not have to be reinvented
The fact is that customers just love the use of text messages because of the ease of use, accessibility, and simplicity with which you can rely on their familiarity with this communication medium, which is used every day, worldwide. Since most people always send and receive SMS messages, the open speed of SMS marketing (the speed at which your intended customers actually open the SMS) is no less than 98%. In terms of reading speed, SMS marketing is far ahead of any other communication method. So instead of reinventing the wheel, why not use what is already working?
3. Direct laser-oriented marketing
Consider this. What is one of the things that most people cannot do without? Yes, that’s right, you guessed it; their cell phones! In fact, it’s probably within reach 24/7. Aside from meeting a customer in person or calling over the phone, the use of SMS marketing is one of the most direct ways to communicate your message, while ensuring that your message is literally delivered exactly in the right hands, on just the right moment. The more laser-focused can your marketing be than that?
4. Straight to the point
In a world that is over-saturated with unread emails, overlooked advertisements and pamphlets, and junk mail, it is easy to see that we suffer from an abundance of information while at the same time trying to live our busy lives and demanding schedules to tackle. Unlike the above-mentioned communication media, text messages are the exact opposite. They are small and simple and do not require too much time and attention. They convey the message immediately and are more direct. Think about it this way. How many text messages do you receive that you do not open and read?
5. SMS marketing is budget-friendly
Regardless of your budget format and size, SMS campaigns are generally very affordable and you also see a healthy return on your investment in bulk SMS marketing. With just a few cents per message, you can run a highly targeted campaign without putting a dent in your pocket. Here at smsala, we offer the lowest and cheapest bulk SMS rates and costs worldwide!
6. Intelligent tracking
When it comes to detailed reports and tracking information, most service providers offer simple delivery reporting to check whether your messages have been sent successfully. Here at smsala, we offer more intelligent tracking and not only tell you when your messages have been successfully sent, but also provide you with information about how many people have opened your message and exactly when in many campaigns, including detailed reports. We also offer various functionalities to meet your very specific and crucial needs, such as a function called the ‘SMS Log & Scheduler’, with which you can open and manage your SMS delivery reports in real time, so that you get the most out of your campaigns!