What do you think of an email template that you saw this morning? The template you saw make you jump with joy or attracted you at once? If that’s the case, I am sure that you have read the email in its entirety and will make a positive decision concerning the product or service mentioned in the email. But if the overall theme and template one of the regular ones you see every other day, certainly you are not going to act upon them.
Businesses can make use of an email as It is one of the best ways to reach out to potential customers. You may think that through email, it would be difficult to persuade a person in buying a product. Some of you may relate emails with cold calling as they think that the chances are more or less the same. But this isn’t the case. And for businesses based in Dubai or anywhere else, looking for an email that can work wonders can be a difficult ask.
Let me offer you exactly why the design of an email can be a great factor in successfully getting the leads. Through following the top 6 design trends for the new year and beyond, businesses can get to their goal of getting more leads easily.
1. Dynamic and Personalized Content
Personalizing the emails is one of the basic practices every business must indulge in. Coupled with dynamic content changes with time. This strategy alone can be very effective for small businesses as they look to target their prospective customers. Content can be varied like a live social media feed or the latest image from Instagram. Businesses need to incorporate dynamic and personalized content on making sure they are right on target in trying to attract their customers successfully.
2. Effective Email Design by Minifying it
Lots of white space will be the key to making an email design worth looking at. The use of illustrations and monochrome effects can make in email template really interesting. But one thing that I want to emphasize is all about minimal design. No one wants to look at an email which is full of graphics and pictures. Through an email, you need to think of ways as to how to get your target audience to think about your product.
An email should be easy to read, and with lots of white space, as mentioned above, will make your task easy. Don’t try to overwhelm your user with lots of text too. Instead, try to offer him a good deal or a big discount that you can highlight in the email. Remember that email is used by most of the business users daily. So, you can get their attention in a matter of a few minutes after sending the email. That’s why I emphasize the content of the email.
3. Typography
My last point was about the content of the email, and for this, the typography of the email matters a lot. Use of regular fonts like Times New Roman and Arial is not recommended because they can’t offer the desired impact on the end-user. The use of specialized fonts can be really effective in making a person gets hooked to it.
Use of web fonts in the email is not a difficult task to do. The majority of business account holders use Outlook, Hotmail and Gmail, all of which offer the users to see web fonts easily. Use of various fonts can increase the number of leads. That’s why the use of bold and unique typography without the featured images is gaining popularity.
4. Think Different About the Layout
The email header featured image, product description and email footer are the basic elements of any email you see these days. But the times are changing now, and an unconventional design is what you need to apply to a business email. You will be surprised by the response you get because email is not something that you need to replicate on a template.
The use of conventional Layout of an email is fast becoming history. The fact that the use of new technologies has made it easy even for email marketing to come up with good designs that are different from what we have seen during the past two or three decades. So, it’s time for you to think differently and come up with a layout which can get the eyeballs you are looking for.
5. Interactivity and Gamification
I am sure that when most of my readers go through this point, they will be a bit surprised. The reason is simple; interactivity and gamification are two of the most lesser-known aspects in the email. But when you know more about these two, you will also conclude that this is one of the easiest and unique factors that you can apply to any email at the attention of the target audience.
Try to incorporate search elements that will require the involvement of end-users. Gamification is perhaps the coolest form of interactivity with the person reading the email. This design element is all about incorporating parts of a popular game or features so that the person is inclined to go through the email. They can also play a game right in the content of the email and get a score that they can use to get an incentive or a big price cut that can easily get their attention.
6. Dark Mode
Dark mode simply changes the color palette of the email so that a dark background is what you get. In this way, the email is presented in a light foreground. This is especially very helpful to eliminate the blue light so that the content of the email is more visible. This setting changes the darker colors in lighter ones and the other way round for better impact. Businesses need to think of ways to enhance the effect further for maximum impact.
If you are finding it difficult to get going, get the support of a company offering web design services in Dubai, that can provide you assistance for email design too.
Over to you
If you want to add something valuable to this blog or have any questions in your mind, then you are most welcome. Please use the comment section below in this concern.