Content marketing is more than writing sales copy, blogging and social media posts. It’s a marketing technique in which you’re responsible for creating valuable content to attract an audience. Here, the content can be podcasts, videos, infographics, ebook or how-to articles. The objective is to create value for readers to drive profitable customer action.
So, there are a variety of ideas, which you can pick to market your content. But no matter how many ideas unless you follow the basic guidelines, you can’t make your marketing successful.
If you’re a marketer and looking to enhance your content marketing skills, then courses from Hubspot Academy, Coursera and Internet Marketing for Smart People are a must to attend.
All these courses teach you about the five essentials of content marketing in-depth which can also help you become an Internet marketing specialist. You can also get introduced to the basics of content marketing in this blog.
1. Work on your Buyer Persona
Buyer Persona is a research-driven profile that tells who’s your target audience, their likes and dislikes and how they make decisions. In order to start marketing, it’s highly important because if you don’t know who your readers are, how can you persuade them into buying?
So, let’s say you are passionate to build your online brand and you want to start it from somewhere. If you don’t have buyer persona in hands, you will go with general writeups and strategies. But if you know that your target audience is women in the age bracket of 30-50, you’ll craft all your strategies, tailoring to that specific audience. And this will work way better as compared to general marketing.
2. Know what your Audience Wants
Now that you have your buyer persona in hands know their pain points completely. For instance, if your audience is struggling to get the best leather made handbags, you should have command over this issue of theirs. In this context, you can also conduct surveys and interviews to know the pain points of your relevant audience and then target their needs through your brand.
Keep your buyer persona in your mind, immersed in it, and see things as your audience sees it. In this way, you’ll know how your audience sees your brand and what kind of issues you need to target to win your customer’s heart.
3. Do Variations in your Content to make it Engaging
As said above, content marketing isn’t limited to textual form of writing, you can adopt a variety of ideas like how-to articles, guides, tips and tricks, video content podcasts, infographics and a lot more provided that your audience find it valuable to share.
Using Google Trends, search the trending topics on which you can create interactive content. By creating content on the trending topics, you can reach the waves to virality and that’s what your content is being created for. You don’t always need to follow a strict set of guidelines; you can go versatile to create engaging pieces of content and some of them will take your brand presence to peak.
4. Growth Hacking
Growth hacking is also known as growth marketing. It is a term used for strategies that focus on growth medium. The objective is to drive as many possible leads or customers while spending less.
Growth hacking is based on strategies that are meant to grow businesses. It shows how to set growth priorities, pick up social channels for customer acquisition and how to scale growth. A professional digital marketing agency Toronto can help you better with that.
5. Analyze and Perform Better
Only 8% of digital marketers, know how to track ROI better to scale their performance. Unless you analyze your traffic sources, customer engagement and virality of your content you can’t get better.
Google Analytics is the best tool for that. It tracks your customer searches and makes your strategies more result-driven. So, the better you gauge the traffic on your social media and website, the more profitable your business will become.
The competition for content marketing is quite up. The creation of two million blog posts created every second makes it challenging for marketers to spread their words. Therefore, besides creating quality content, you should also know how to optimize and market it to your target audience. The tips above will help you to scale better, must try it.