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The ability to predict is what defines a successful businessman. Keeping your nose in the wind, understanding trends, seeing opportunities where no one sees them is the key to the success of any enterprise. In modern business, traditional niches are busy, squeezing in and gaining a place in the sun is quite difficult, and defeating competitors is even more difficult. It is much easier to turn to what is only at the very beginning of its development. We offer an overview of areas that are open to penetration and where you can lay the first brick of your own business. In this case, we are talking only about those business ideas that can be successfully implemented in domestic conditions.
Relaxing drinks
Do not confuse them with energy drinks. They are the request of a modern society living in a state of stress and constant noise. They help to calm down, ignore external stimuli, concentrate and even fall asleep without counting many hours of sheep. In the United States, more than 70 million Americans already use this tool to achieve relaxation, manufacturers offer more than 450 types of different drinks, but the market is still not saturated. And in our geography, this is generally know-how. Also, the fact of opposition to the energy sector is in itself an advertisement.
What you need: Ability to increase brand awareness by attracting traditional channels and social media.
Obstacles: Actually, there are no obstacles to enter the market. But a large sum of funds will have to be invested in the purchase of production facilities. Also, you need to remember that developing your effective recipe can take several years, and during this time the legislation regarding the classification of these drinks may change: food products, medical products, dietary supplements, and so on.
Yoga and Pilates
It would seem that you will no longer surprise anyone with yoga and Pilates studios: they have already survived their boom. However, until now this type of business remains one of the most popular in the modern industry of beauty and sports. A high-tech society needs relaxation, as well as physical exertion, tone support, increased stamina, and as a result, good health. At the same time, laziness did not go anywhere, and time no longer appeared. This is where such types of simultaneous relaxation and training of the body as yoga and Pilates come on the scene. Statistics show that among the inhabitants of megacities, every second practiced or wants to practice yoga. Therefore, attracting a client will be quite simple, but retaining it is precisely here that entrepreneurial acumen should manifest itself.
What you need: Qualified staff, equipped room, and customer acquisition skills. In this case, you do not need to buy expensive sports equipment: karma, fireballs, rollers – are relatively affordable.
Obstacles: Competition, the cost of coach services and room rental. That’s all.
Food: E-Commerce
The sale of food products is as old as the world, but even in the current conditions of rampant involvement on the Internet, the share of e-commerce in food sales is minimal and is only at the stage of growth. Right now, when people are no longer afraid to press the buttons and for pensioners, there are free courses on the development of the Internet, it is worth thinking about taking a place in advance and developing your business from scratch and with minimal investment. The versatility of the niche is simply amazing, because if sports, games or dietary supplements should find their consumer, then everyone wants to eat. At the same time, you can be not only a trading company, but also a development company, and this opens up tremendous opportunities.
What you need: Experience in food and logistics services, as well as in the development and promotion of sites.
Obstacles: People themselves who find it difficult to start buying products remotely. But food is not shoes that must be tried on and which is disproportionately more expensive than bread or milk, so the payback of a business is a matter of several years.
In our space, these three opportunities for starting and developing your own business are most real and productive. But, of course, you can start your own business and occupy an empty niche in other areas, for example, in the IT industry: virtual sports industry, gamification services, software for agriculture, technology for the state apparatus and much more. We will talk about them in the next article.