The packaging is one of the most primitive things that a customer sees about a product. It does not only make your product attractive and presentable but it is meant to communicate a purpose and concept behind the brand with the customers. The packaging depicts what a brand stands for and what it has to offer to the customers.
For all these very purposes a packaging must have some essential elements such as;
- Protective
- Attractive
- Self-marketing capable
- Cost-effective
These are the most essential features to make your packaging effective in achieving business goals. To achieve efficient packing it is important to go for customization as it gives freedom in the hands of customers to create the boxes of their choice from scratch.
Custom Cardboard boxes are the most versatile packaging boxes that offer the ultimate protection to the products in the most stylish and trendy manner. They are highly customizable in terms of shapes, sizes, and designs that represent the brand more clearly with the help of their captivating shapes and attractive designs. These boxes are also effective in fulfilling the silent features of packaging such as marketing, advertising, grab customers’ attention and brand reinforcement.
Every year, almost 95% of new products fail. The reason is none other than product packing. It is because customers do not have enough time to evaluate the advantages and disadvantages of the products in their carts. So, the most crucial thing that remains there to judge the quality of the products is its packaging.
Here are a few reasons why your packaging is as important as your product itself.
- Customers’ attention
Have you ever noticed how people enter a shop and skim through all of the products?
But they only approach the one that grabs their attention.
It is because of custom packaging that is unique in appearance and designed exactly for the very product rather than putting it into plain boxes.
It is all about the presentation that gives a vivid idea of what the product is, who the company is, and how much they care about presenting themselves professionally among the target audience and the market.
- Branding
Every business is not a brand!
A brand is more than a custom logo. It is the perception of the customers about the product. It represents the concept, idea, and ethics of a company. A company has the greatest benefit in building a cohesive and recognizable brand image with customized packaging.
The choice of material, shapes, and what you put on the boxes plays an important role in building a professional image of the company. Cardboard packaging is proved to be the most efficient in developing a successful brand because it is highly adaptable in terms of customization. Paper packaging is sustainable; it is bio-degradable and recyclable, thus it does not leave any carbon footprint behind, which portray the responsible brand image.
Have you noticed that all successful and high-end brands are known because of their packaging more than the product?
For instance, Tiffany & Co, for most of the people, is more recognizable for its robin’s-egg blue color than the product they offer.
- Quality is more than a product
Would not customers perceive your product as a high-end entity when they will get to see the most luxurious rigid boxes designed in captivating colors and brand logo with lamination in glossy or matte?
Obviously, the one that has better quality!
- Differentiation
Two or more products can be virtually identical, but the difference that comes is in the way they are presented to the customers. Customized product boxes help in creating a more distinguished and recognizable packing that instantly grabs the attention of the customers from far away.
Customers buy what you offer to them and product encasements work like a scale on which they can measure the worth of the product. It is important to give your product the face they deserve. It would be unfair to pack a lavishing product in low-quality boxes.
Customized cardboard or kraft paper boxes can be varied according to the need of the product such as;
- You can choose the grade of paper from the regular to high-end
- Die-cutting gives shapes that are not seen before like pillowcases, window cut-out boxes, gable bags, cylindrical to magnetic closure packing, and many more.
- Custom printing in bold, vibrant, and dense pigments that give premium outlook.
- Laminations, foiling, and embossing level up the packaging game.
- Create bonding
Custom product boxes that represent the brand and are designed keeping the target audience in mind are more effective in communicating with the customers that create a deeper connection and trustworthy relationship between the customers and the brand. Whereas, plain boxes are so flat in design to convey the message effectively.
- Marketing & Advertising
Packing boxes play a crucial role in marketing of the products and the brand while sitting there on the shelves. Every single customer that passes by the product gets to see it and if it is well designed, it will entice them to make a purchase and if they do not, then it surely will stay in their mind that can be very helpful for sales in the future.
Any product can be enhanced in appearance, reinforced with compelling designs, and made to boost sales with custom techniques. Cardboard boxes for sale in wholesale offer cheapest rates than any other alternative that is available in the market. They are no less in quality, durability, and functionality than expensive materials that are not even sustainable.