Google My Business is known to be the most important page than any other part of your website. You may want to ignore it but keep in mind that Google expects positive experience for its searchers and users. To provide quick information about your business to the users, Google relies on Google My Business listing of your company.
For example, it can help to schedule an appointment, read customer reviews, or chat with the sales team. It is also the top search engine in the world. Google pays emphasis on mobile-friendly listings which are easy to load and produce relevant information without clicking on the website. Google My Business listing is the most important page for your business today. This is why you shouldn’t overlook its importance when looking for SEO services.
These are a vital part of your local SEO for business and serve as a digital anchor. It is vital for ranking in local searches and can also drive sales and leads. The best part is that it is absolutely free. You need to visit https://www.google.com/business. Here’s what you need to know before looking for SEO services like this.
You may not know what it offers
A lot of companies claim their GMB listing, provide the details required, and just leave it. But Google is not an old-school business directory. You should use Google tools and create a competitive edge for you. You can also use certain sales-oriented features created by Google to drive more interest and engagement from a search query for business. These features can bring more sales opportunities.
Talk to Customers with Messaging Directly
A lot of businesses overlook live chat functionality. But it is one of the most vital channels for communication. Only a few companies have been using any instant messaging. The best part of instant messaging is helping customers to get a quick response to questions they need to be answered before making a decision on whether you should engage in conversation. They either get the needed information or go to another competitor.
It goes without saying why live chat is preferred by over 79% of customers online, especially due to the instant response it provides rather than other channels. You can enable live messaging to text with customers using Google My Business listing. This way, you can connect with searchers directly on what you offer and drive engagement in real-time when looking at GMB listing.
Improve Search Visibility using Posts
Google Posts are like social media posts or mini-ads which appear in the listing. They remain on Google Maps listing and under Knowledge Panel. It is a nice opportunity for you to promote an event nearby. You can also showcase a new service or product by creating a post, with calls to action and crisp imagery back to the website for more information and pricing.
You just need to enter your Google My Business dashboard and you can find posts as an option in the left sidebar to create Google Post. Images can help attract searchers to engage with the post and images are very vital. Be sure to use appealing imagery with high resolution to be clearly visible on desktop and mobile devices.
Use Appointment Links to book More Meetings
If bookings or appointments are vital for your sales, enable links for setting appointments in your business listing. This way, customers can easily fix a time to visit their home or they can visit your business to book an appointment without leaving Google. You can easily drive engagement and get more appointments from your business listing and search.
But you need to visit this link https://www.google.com/maps/reserve/partners to use one of the supported scheduling providers by Google. You can get more appointments after connecting the services and getting verified.
Seek and Respond to Customer Reviews
Some people may claim that it is not right to ask for positive reviews but it is encouraged by Google. It has become the most viable source for reviews. At least 60% of consumers prefer Google over any other source. In fact, high ratings and positive reviews can be helpful to stand out in search results and appear on your GMB listing.
You can even create a link for customers and ask them to write a review for your company in your listing. Don’t ask your friends, family or coworkers to leave 5 stars and most positive reviews. Google doesn’t approve fake reviews. Also respond to all reviews, whether positive or negative.
Work on Business Description
According to Google, business owners can include a description of their own business or snippet to their GMB listing. It is another part to tell potential customers your story and what makes you stand out. The customers can see the description below in your reviews.