Websites today define your businesses on the digital platform. Irrespective of how much of an expert you might be, your website needs to do the talking. That is the reason why websites are taken utmost care of lately. SEO ranking looks into a lot of parameters before judging a website. And it is important to stay updated on the grounds of those parameters for the sake of SEO Ranking. Let’s look closely into the parameters and check for their status in terms of updates and upgrades.
1.17 ways to optimize your website for better ranking
Since SEO Ranking determines whether your website will be displayed on the top of the search engine results or not, you need to know the factors that contribute to the SEO ranking in the first place. The following are the 17 important factors you need to constantly keep an eye on:
Factors that help you to optimize your website according to Search Engines Optimization (SEO) Ranking Protocols
1.1.The loading time of your Website
As we live in a need for speed world, people have started expecting everything to be delivered instantly and that implies the loading of websites as well. So, your website needs to load immediately when clicked on typically. A study says that your website needs to load within 2-5 seconds ideally. So, you need to optimize your website’s loading time to 3 or 4 seconds maximum.
1.2.MFI – Website Design compatible with smartphones
MFI – Mobile-First Index, meaning, your website needs to be compatible with smartphones. SEO ranking keenly looks into this parameter. Today’s major browsing happens on smartphones and tablets. Hence it is essential that you optimize your website in accordance with MFI protocols.
1.3.Geometric Website Design
There are so many website designs available, however, certain designs like the grid design have more success rate than the others. Hence see that your website has a grid layout and optimizes your website accordingly.
1.4.The font of the contents
The font of the contents that are displayed on your website needs to be readable in the first place. Thinking of having a stylish font is okay, but as long as it is readable, it’s fine. So, see to it that you maintain a constant font and change only if required.
1.5.Colour Theme
The color theme is important since that contributes to the visual entity. Over bright will be hard on the eyes. Make sure you have the right mix of colors. Of late people have a thing for dark themes. Stay upgraded by updating dark themes and optimize your website accordingly.
1.6.Quality of the images and videos
The quality of images and videos that go on your website needs to be clear and enhanced but at the same time should not consume much storage space. ‘Tiff’ is one of the rawest formats of image. But, the problem is it occupies so much space. Occupying so much means that it will impact the loading time of your website. So, make sure that you have a clear image with relatively less storage size. The same holds good for videos as well. When adding audiovisual elements to your website you need to be always cautious about the loading time of your website, so optimize your website accordingly with respect to pictures and videos.
1.7.Page Ranking
Google Page Ranking is based on linking and backlinking. The websites that you refer to and the websites that refer to you contribute to the Page Ranking. So, when the number of websites that backlink you increases, your Page Ranking increases as well. Also, look out for the websites that you refer to since sometimes you end up backlinking broken links. So, check for that from time to time and optimize your website accordingly.
1.8.Keyword optimization and distribution
Keywords are very crucial in terms of SEO ranking and search engine results. Hence you need to optimize your website according to the volume of keywords that have the maximum hit. Google will check for the relevancy of the keywords and will match the best fit and display on the search results. Hence the more you use those keywords in your website carefully, the better your website performs. Also, you need to optimize your website for the appropriate distribution of those keywords as well.
1.9.Website Navigation
Optimize your website in such a way that the website design has ease of navigation. Meaning, it is essential for your customers to spot what they want on your website without having to search for it extensively.
1.10.Authentic Information
It is essential to have exclusively authentic pieces of information on your website in order to increase credibility. Therefore make sure you optimize your website accordingly.
1.11.Proper Contact Details
Having clear contact details on your website speaks well of you. At present, there are so many websites with a dummy phone number and/or email id. Make sure to optimize your website in such a way that your current contact details are displayed in the ‘contact us’ space.
1.12.Qualitative Titles and Meta Tags
Title name and the Meta Tags play a very important role in making browsers click on your website link. Therefore it is vital that you optimize your website according to the keywords and place the words cleverly such that they rank well and sound catchy.
1.13.Age of Website
You may have created your website a while back and must be thinking that all is well. But, the catch here is that you need to keep your website updated to the recent upgrades. So, make sure that you optimize your website according to the recent upgrades and update them.
1.14.Frequency of Website Updates.
You might have updated your website at the beginning of the year and think that you are good to go for the year. But, actually, you need to update your website from time to time and optimize your website according to the updates required.
1.15.Clear Call to Action
Call to action is the ultimate target to get progress out of your website. Be it for subscription, purchase, avail services, etc, call to action is the point of action, hence it is essential to make the Call to Action button noticeable. You could use fluorescent color or blink it or have a small animation to highlight the call to action button. Optimize your website accordingly.
1.16.Quality of Blogs
As it is known that keywords are important for SEO ranking, concentrating on blogs will help a lot. Especially when you start writing SEO optimized articles and blogs, it will enhance your website ranking. Also, make sure that you have the current trends addressed. Optimize your website accordingly.
1.17.Social Media Updates
It has become a mandate that you maintain your presence on all the social media handles due to the fact that your audience is over there as well. Therefore make sure to have regular posts and updates on your social media profiles as well. Also, it is important that you conduct social media campaigns from time to time. Optimize your website in such a way that your websites directly link to social media platforms. This will help you gain your ‘targeted audience’ on social media platforms.
2. Ways to Optimize your website with the help of competitor analysis
To know your competitor, just google the keywords that describe your business and check for the results. Check out those websites and make a note of the outstanding details that you trace out and try to implement them in your style on your website. You can make an analysis on the basis of the following points:
2.1.Website Layout & Structure
Apart from the visual layout, check for the structure of the URL, internal linking and structure of navigation of your competitor’s website.
2.2. The Technology/Platform used to create the website
There are possibilities that websites are built from scratch originally or templates being used. Check for those minute details and also, keep an eye on the on-page SEO features. These will help you to optimize your website accordingly.
2.3.Consistency of Keywords
Keywords distribution plays a major role in determining the ranking. So, watch out for the places where they are placed as in, in the body of the whole content, or descriptions, or headers, etc.
2.4.XML Sitemaps & robots.txt file evaluation
XML Sitemaps & robots.txt files help in speedy and eminent indexing of the website. Tracing their usage will help you to optimize your website as required.
2.5.Traffic Analysis
Check for the source of traffic. Backlinking comes into picture here. Tracing them will give you a heads up to start off with the trail to increase traffic for your website.
3.Conclusion
To optimize your website isn’t a one time deal. It is a continuous effort seeking process that needs attention regularly. The above website optimization tips will definitely help and you need to watch out regularly if any new updates or upgrades come into the picture. Only then, you will be able to optimize your website accordingly. Try your level best to keep the whole protocols as simple as possible as it will make your website stand out.