This is a bitter truth of our society, where there is no clean water to drink, no fresh air to breath, no electricity to survive, people are dying because of poverty, every single person has a Smartphone in their hands. That’s the reason why digital marketing has a great impact on our routine lives, whether it’s come to interacting with friends, buying and selling, consulting or counseling, etc.
Facebook has been known for the best place to find friends, in no time many strangers are tied into strong relationships via facebook. Not only known as the spot point for friends but for booming your business as well. It’s been one of the best points for promoting your business and meets the best customers and sellers ever. One of the significances of marketing on Facebook is that you can connect with people throughout the world. No matter where they live or what they do.
To keep customers updated about your products and new launches, approach new customers to broaden up your business and to use advanced and variety of tools to publicize the products and brands, Facebook is the best and powerful advertising tool. Nowadays, Facebook is such a popular and easy way tool for marketing that has a strong impact on almost any business.
Let’s take an example of a packaging industry; facebook marketing has bought major changes in the packaging industry. Have a look at some significant reasons for that.
INSTANT COMMUNICATION
Spreading the awareness of your products and brands amongst the people who are away from your demographic is now possible in a blink of an eye through instant message option on facebook. This option has made business ventures approachable and responsive. The two-way communication between the customer and the industry becomes simple and effective through instant communication. Also, group chats option allows everyone to exchange their ideas and opinion right away. Facebook keeps on introducing new and unique methods to collaborate with potential sellers.
CONTENT OVERLOAD
According to the studies, every minute around 4 million people posts on facebook. Now, thought of the day is, if a packaging industry has its facebook page, or they are continuously interacting and advertising their products and brands on different selling groups on facebook, more than half of the work on the marketing department part will be done. The correct use of this application will allow the entire world to notice your brand and products.
The advertisement of your product doesn’t only includes posting the text, you can also share images that can bring you more and more customers, you can also post a video tutorial that can spread your product awareness effectively without much struggle, also you can have live interaction with the customer worldwide via going live with your products. These options help you strengthen your brand awareness and widen up your customers.
DROVES OF DATA
Previously, surveys were conducted by the companies to know the opinion of their customers about their products and do the swot analysis for future modification and advancement. These surveys took weeks and months to collect and interpret the data.
Now, the advanced technology has introduced tremendous methods that made these surveys time and cost-effective and efficient.
- The options are supposed to be very specific that can mention the outcomes of your business. The analysis tools should be specific to have perfect results to work upon that can impact the business as a whole.
- The targets and focus should be unambiguous in terms of grabbing the market. Whatever you are posting, comments, likes, and views on that are important, but what seems to be more important is the engagement of the people that depicts the relationship and bond amongst customers and brands.
- You should have to have the manpower with strong analytical skills who can interpret the survey outcomes in a meaningful manner. SWOT to be prepared to foster the business in the future.
- It helps to identify the target customers and potential content that can hold customer’s attention and indulge them in your day to day activities.
DEMAND TRANSPARENCY
People are living such a busy routine life these days that they are always in search of companies from where they can avail all the facilities and services while sitting at home. But on the other hand, people hesitate to do purchases online due to the increased rate of fraud. In such a situation, brand loyalty speaks. A company needs to depict their transparent image online that can be trusted easily.
One of the studies highlighted that when it comes to packaging, only 12% of the items are being sold. Rest, the higher percentage of people believe that it’s a brand that tells about the product information.
Companies that are transparent and approachable to their customers build a strong and healthy relationship between them n their customers which results in strong loyalty. Customer loyalty has a great impact not only on your brand but on the overall company. It’s noticed that companies having strong customer loyalty enjoy great gains as customers are ready to pay more and more to purchase the products they are offering.
Packaging industries are the requirement of every single product made in the world. The transparency in the packaging business extends the numbers of customers and widens the business.
FOSTERS INTIMACY
We just have talked about the surveys that are being conducted by the companies for their SWOT analysis. From the same source, they also study the massive number of potential customers. The companies who are offering an opportunity for customization of designs and other variables in CBD packaging fields are being picked by numerous clients. It’s not incorrect to say that customization of the products you want to purchase has become a powerful strategy for the packaging companies. Moreover, this tool has all the support on social media as the sampling of your ideas can be done in a shorter time and it’s cost-effective as well.
A NEW STRAIN OF INFLUENCERS
If we talk about the young generation, social media is incredibly influential and companies having a great impact on their business graphs. Now, companies do not require any brand ambassadors to promote their brand or make people purchase their products. Especially if we talk about packaging companies, modeling and sampling of every design and theme are done in just a few seconds using different apps and software. Facebook proofs to be the most cost-effective and time-saving app where the advertisement and promotion can be done easily.
People do not bother for who you are and from where you belong to; the droves of followers on Facebook can make you popular and trustworthy on social media. The followers’ track has such a strong influence on the people that can incredibly endorse your product on facebook.
CATCH-UP WITH THE PACE OF RAPID CHANGE
The rapid pace of change in technology is getting fast every day. This unremitting pace requires companies to be active to cope with these changes daily. The only solution to cope with this situation is to be rationalizing to adopt all the new changes and advancements in the technologies. This will help them compete in the market with better strategies.
Thus, Social media platforms are playing a significant role in promoting of almost every business and made things easier. Facebook has been proved as the best tool to market your product because it is being a great influential tool for today’s generation. Also, a company that encourages modernization and always accepts the change and goes with the beat always enjoys high customer loyalty. Those brands that can adopt and adapt will rush ahead of their competitors.