Today, packaging has become an essential part of the marketing plan for any business that is looking to sell a product. The same holds true for beauty soap brands. For many customers, custom soap boxes are the selling point as they deliver a sense of quality while improving a product’s brand image. That’s why packaging has become a prerequisite. With the right packaging, you can gain the customer’s attention because it allows your product to stick out in a rack full of competing products.
In contrast, the dull and boring packaging boxes will never allow you to make a mark for yourself. In this age where competition is growing with every passing day, it’s critical to avail every opportunity to establish a bond to ensure repeat sales. Happy customers can play a pivotal role because they are the ones who spread the news to family and friends and grow your business’s consumer pool. While professional packaging companies like The Legacy Printing can transform your ordinary looking soap box design into a money-making custom soap packaging solution.
But is it worth investing in quality packaging?
The research shows one-third of customers’ purchase decisions are based on packing. So it’s essential to craft an eye-catching design that leaves your customers in awe even before they decide to purchase the product. Read on to learn more:
Buying Behavior
The packaging color and design have a remarkable effect on consumers’ buying behavior. Different hues are used in packing to grab customers’ attention, which can help you achieve your product’s marketing goals. For instance, custom soap boxes often incorporate many bright colors that catch the eye of onlookers. Whereas the ones with more white and pastels are used to project a softer image of the product and brand focusing on adults. In brief, brands that intelligently infuse colors in their soap packaging clock more sales.
Branded Packing
Product packaging is an effective way to convey your brand image and communicate your brand values. For example, technology products are often encased in unusual and sleek packaging to reflect the image of innovation. On the other hand, beverages may have innovative bottle designs but they always use a design that allows buyers to consume the drink easily. Sure, a unique design can set your product apart but if it isn’t easy to open your customers would prefer to buy a competing product.
Stunning Patterns
Time and again we have seen products that fall in the same niche boasts similar packaging colors and design. For example, luxury products often come in black, gold and silver. Likewise, white is a popular choice for brands that sell cleaning products. Lavender, on the other hand, exudes the feeling of spiritualism. As a result, it is frequently used by brands that deal in new-age products. Brands that want to have an edgy look amalgamate black with bright hues to emit energy and sophistication.
Protect Products
It’s the primary function of packing to keep encased products secure. Not only it will help your brand get rid of a bad reputation but it also cuts the cost of returns as sturdy packaging ensures your product reaches the customers in optimal condition. But companies that are targeting environmentally conscious customers should opt for sustainable packaging solutions. Else, they fail to appeal to their target audience.
Using sustainable packaging, however, doesn’t mean you cannot embrace a creative design or customize it according to your marketing needs. There are countless packaging companies out there that can customize biodegradable materials to create green packaging for your brand. But acquire the services of a dependable firm because poor packaging could lead to distrust rather than being seen as ‘green-washed’.