The pop up events which were once declared as “annoying,” are back in trend and are not annoying anymore. Such events are more popular among the consumer-driven industries, as they try to attract and engage their consumers by incorporating unique tricks.
Pop events can make the New Year celebrations more surprising and interesting. The UAE is one of those countries of the world which are famous for their New Year festivities. People look up to these festivities to enjoy as well as get inspiration for their own events.
Most of the retail, as well as consumer-driven industries, hire the services of events companies in Dubai to arrange the perfect pop up event according to their brand image and expectations of their clientele. They try to provide a new experience and vision to their customers through such events.
This article will shed light on some of the catchy pop-up event ideas which can help the companies and brands to embrace popularity this New Year.
Top 4 Pop Up Event Ideas to Celebrate New Year
The pop up events have an element of surprise which intrigues the interest of the general public. Such events are perfect for retailers, food chains, as well as online setups, as they help them to enjoy more attention, which also boosts their profit. They get a chance to connect with their clients at a deeper level and enjoy their popularity.
The following are the top pop up event ideas to celebrate this New Year, which provides a quality experience to the consumers and the general public.
1. Go Mobile
This New Year, do not attract people to your store or set up but reach out to them. Go mobile with your plans and ideas. Set up your pop up event in the most popular and crowded places to heighten the interest and surprise of the public.
Moreover, you can take your pop up mobile events to different locations, as well as cities. It will boost the interest of your target audience and increase your popularity.
2. Play With Sense
People are addicted to different types of scents and fragrances. You can make use of this fantasy of your target audience and play with scents in your pop up event. If you are arranging a popup event in closed spaces, do not forget to entice more people through some catchy scents.
If you are dealing with food, the smell of food is enough to gather people. However, if you are dealing with some retail store, include the scents which shriek holidays and new beginnings.
3. Get Exclusive
Not valuing easily accessible things is in the nature of human beings. So, play with the psyche of human beings while planning a pop-up event. You can do this by making your event exclusive. Offer free tickets to the first few people, or offer free gifts to them.
This strategy makes more and more people interested in the event as well as make them be among the first visitors. So, enjoy some popularity by being exclusive.
4. Experiment with Structures
One of the most important ideas to enjoy popularity among your target audience through a popup event is by experimenting with structures. Get of the brick and mortar set up and showcase your products or services in the open air.
If indoors is more suitable for you, try to change the setup completely from your traditional and routine setup. It will heighten the interest of the public and intrigue them to visit you.
Haven’t planned your New Year event yet?
New Year is right around the corner, and you need to keep in mind that doing nothing special can disappoint your target audience or potential clients. You can still make all the arrangements and plan a pop-up event for the people looking up to you.
You are definitely short on time; however, you should never compromise on the arrangements. You can hire the services of events companies in Dubai and arrange the perfect event with the help of experts. You can ensure to provide an enticing experience to your target audience, which will stick to their memory and would also boost your profit.
Consult the experts and share your ideas and requirements now as time is running, and the new year is right here!