There used to be a time when writing a blog used to be a coveted thing and guest blog writers were considered a cut above the rest. But those were the days of 2014, when guest blogging was still considered noble. But then came the time of spam bloggers.
As a SEO strategy, it allows for traffic to move between two sites. Different sites can host content that has links that lead to the other pages, this is a smart strategy. However, before employing this with another site, you have to make sure of certain things.
- Quality of Articles on The Platform
Do-follow links work wonders if targeted at the right place but before that, you need to make sure that you are reaching out to the right platform. If you use guest blogging strategy for a site that does not host good content, ultimately it is going to bring your traffic down too.
Poor content does not get many readers; you would be wasting money and effort. To put it in perspective, the return on investment that you would receive would be too low. The traffic diverted per unit of money spent would be low.
- Take Time to Test The Site
This is the one time that you should not rush through. SEO is a continuous process and would be carried out for days on end, take your time to assess the site before making long term commitment. Is it able to deliver the things that it promised? If not you would do good to move on.
Doing a test run is recommended. It would give you enough time to check the consumer response, the service support of the site, the time it takes for content to go online and the overall satisfaction of the readers.
- Money Matters
Making a business decision without knowing the cost you are going to pay is foolish. Taking time out to talk about money does not make you a miser, it makes you wise. Although the websites do not charge sky high prices for guest posting services but you should know whether the cost asked is being returned in form of features or not.
Get a briefing about all the processes that take place until the content is uploaded online. It will help you get an idea about the price being charged and what it is being charged for.
- Background Check
Online scams are common and there are many stories that go around. So, in order to be safe do background checks on the site before engaging commitment talks. Get to know the history of the site and the time that it has been active for.
Shady sites put up content for swindling money and then disappear. The best way to know the legitimacy is to check the end product. If it is legitimate and is getting real responses then you are good to go. These are the sites that will have articles that reflect on your page, you have a lot to risk here.
- The Right Market
The worst mistake that you can commit is choosing a site that has got nothing to do with you niche. It will be outside your area of operation and thus the articles that you plan to divert the traffic with will remain idle and not get any readers.
You do not go after random people as there is a specific niche for every type of content. You have to aim at those people and their market only. It is best to approach some influential guest post writer and planning the strategy with them.
The Best Place to Post
The best guest posting service is the one that makes your content visible to the people who look for it. It should be able to divert the right traffic and bring new users to your page daily. Without these essentials, your SEO strategy will not be able to deliver the target or the traffic.
Domain authority and link service are two things that are the best quality checks for any platform. So if you are still undecided after going through the checklist given above, these two parameters are likely to help you take the decision.