Are you looking to add more dimension to your marketing plans and an effective way to capture more audience? Then we have a great solution for you – Pinterest. This blog will be discussing some of the amazing ways to obtain the audience from the platform and boost the reach of your business. So read this till the end because these tips can improve your marketing strategy and help you achieve your business goals.
Some Amazing Facts About Pinterest
Pinterest is an image-sharing social media platform that was launched in January 2010. With around 459 million monthly active users, it stands tall as one of the most popular and effective social media platforms.
Pinterest is an influential social media platform, and since its launch, it has been a great aid for businesses in expanding its reach as 98% of users say that they have tried something new they found on Pinterest. And 48% of pinners use the platform for shopping.
So now you know the importance of Pinterest and the impact it can create on your business, here are some amazing hacks that might help you to extract great benefits from the platform and provide your brand with some recognition.
6 Smart Tactics For Pinterest Marketing
As mentioned above, Pinterest has over 459 million monthly active users, which makes it a great platform to accumulate more audience for your business. But with great opportunities comes great competition, and hence here are some of the amazing strategies that can help you to utilize the platform.
1. Optimize Your Pinterest Account
Businesses often make the mistake of creating their account on the platform and not working on it. Working on the account here means making it more attractive and engaging for the visitors. You start with providing a link to your website to make your profile authentic, and while writing the bio, keep in mind that you provide a satisfying biography of your business. And don’t forget to mention what you do and how your product can change the customers’ lives. And while you are at it, you can also promote any marketing maneuver.
Also, make sure that you are using a Pinterest business account; often, people start with a regular Pinterest account, which does not solve the purpose. So make sure you sign up to Pinterest as a business account.
For example – Airbnb has done great work in maintaining their business account, they have nicely provided the link to their website and have provided an eye-catching bio. Also, in their bio, they are marketing their hashtags. Hence, making their profile a prime example of how to optimize a Pinterest account.
2. Embed Pinterest account on the website
While you can use Pinterest to promote your website and convert your Pinterest traffic to your website, you can also use Pinterest for vice versa.
We all know Pinterest is known for visual-based content, and you can make great use of it by embedding Pinterest boards on the website. The Pinterest boards can increase your website’s visuals, which eventually helps you increase visitors to your website. And we all know more visitors means more chances of attaining sales.
Also, embedded Pinterest boards provide a sneak into your social media presence and might help you with the opportunity to increase your followers. A better social media presence helps in attaining brand reputation and increases brand recognition.
3. Add Shop tab to your profile
While running the business, the major objective for you must be attaining more sales and gaining profits. Pinterest can help you in achieving this measure. In recent updates, Pinterest introduced a Shop tab that helps you convert your Pinterest profile into a shoppable gallery.
4. Branding Pins
Pinterest is known for its attractive and eye-catching pins, which provide a great boost for the business. You can utilize pins for your great benefits by optimizing the pins. You can follow a pattern on your pins to give them some individuality, and people could identify and relate it with your business. For example – You can use a color pattern and post your logo on each pin, just like Benefit Cosmetic. Benefit Cosmetic is consistent with using their pink color palette and adding their logo to their pins.
5. Upload How-to Videos
We all know how captivating visual-based content is; people often like to view it more as it entertains them and provides knowledge. And you can utilize them by posting how-to videos. In simple words, How-to videos provide great traction, and you can upload these videos on your Pinterest and capture more audience and build brand awareness.
6. Write search-friendly captions
Pinterest also works as a search engine, and therefore to gain more audience, you need to have search-friendly captions so that your target customers can easily find your content. Also, a search-friendly caption is also a great way to show up on the audience’s search results. You can also spare some time in search of keywords for your business and reach your target audience. Here is how you can do it – you can visit the profile of businesses from the same industry and look for the keywords they are using.
Ending Note
Social media has changed the marketing scenario and brought some ease for marketers to market their products and brands. However, often they underutilize the potential of social media marketing and restrict themselves by using limited social media platforms.
As visual-based content is enjoying its fair share of popularity, one cannot afford to ignore huge platforms like Pinterest. And while you consider using Pinterest for your business, you can adapt to the strategies mentioned above to extract great benefits from the platform and provide a great boost to your business.