Instagram analysis; It is an essential process to understand the characteristics of your audience, optimize your content and calculate your overall Instagram marketing performance. But the different statistics and terms used in the analysis can be quite confusing at first.
Your questions such as which statistics mean what and how to use the information you get from the analysis to move your Instagram marketing efforts to higher will find the answers in this article. You’ll also learn how it has become a common practice to buy Instagram followers.
Why is Instagram Analytics Important?
Analyzing your Instagram performance; It’s not just about determining which video, photo, or story is performing best. By following the key statistics you have set for your success over a long period of time, you can become able to plan Instagram content strategies that guarantee you much better results.
You can track your performance conveniently with the help of Instagram analytics. For instance, if you buy instagram followers, you’ve observed the changes.
It’s important to examine how individual ingredients and different types of content perform in comparison to each other. For example, if your purpose of using Instagram is to announce your online store, you need to know how your different product content performs. Do photos with a light background perform better or do photos with a dark color? Are your followers more interested in photos taken in the city or are they taken in nature?
Using interaction data such as likes, comments, and clicks, you can determine which of your product contents performed best. After making this determination, you should prepare content suitable for the best performing content type for better results. For example, try comparing your lifestyle content with your product content. If your followers are more interested in product content, you should invest more in product content rather than lifestyle content.
Regardless of what your Instagram profile is interested in, you can examine your Instagram statistics to understand what your followers want to see, optimize your content accordingly, and as a result, you can get better results from your marketing efforts.
It is very important to understand the demographics of your followers before examining your content performance in detail. In which area do your followers mostly live, how old are they, and what time and days do they most actively use Instagram?
Gender and Age Ranges
Instagram Insights; It provides you with basic information about your followers such as gender, age ranges, and even age ranges by gender. It is always a good idea to prepare your content according to this information while planning. For example, if your followers are generally young, it would be a logical strategy to post more often, as these people will spend more time on their mobile devices and will use Instagram.
Location
As with the same gender and age ranges, you can plan a healthier time for your content if you know the locations of your followers.
If you have followers from countries where non-English languages are spoken in addition to your followers who are mostly located in English-speaking countries, you should make your plan accordingly to better understand your content.
When you learn about the cities where your followers live the most, you can determine the time zone in which they are located, so you know at what time you need to share content on Instagram for maximum reach.
Hours and Days
Instagram also provides information about the hours and days your followers are most active on Instagram. In order to achieve the highest interaction rates, it is possible to determine on which days and hours you will share according to this information.
Just keep in mind that this statistic is not necessarily about the days and times your account was most interacted with. It only shows when your followers are active.
How do you track impressions, reach, engagement and more?
Let’s take a closer look at Instagram’s statistics on content and their meanings. You can go to Instagram Insights and find tons of information about your content performance under “Content”. You can filter this information by content type (photo, video, carousel etc…), days, months and years.
Notation
The impression statistics shows how much of your content has been viewed in total. It includes people who coincide with your content while browsing the broadcast stream, people who click on your photo on your profile, or people who see your content via DM.
Access
Reach is a statistic similar to impression. The impression shows how much of your content has been viewed in total, while reach shows how many unique people view your content in total.
Interaction
This statistic shows how much your content has been liked, saved or commented on in total. We have to point out that Instagram does not count multiple comments from the same person. So if the same person has commented on you 10 times separately, Instagram will accept it as 1.
Engagement Rates
Instagram Insights itself does not provide any data regarding your engagement rates. However, Instagram is a metric that you must follow to measure the performance of your marketing efforts.
Engagement rate shows the percentage of followers or viewers who interacted with your content. If you want to calculate your average engagement rate, you need to divide your number of followers by the number of likes and comments you receive. The resulting figure reflects your interaction percentage.
If you want to calculate the engagement rate per content; For example, let’s say you have 15,000 followers and one of your content has received 1200 comments and likes in total. Divide 15,000 by 1200 and multiply the resulting number by 100 to find the percentage of your engagement rate. In other words, according to the numbers we give in the example, the interaction rate of your content is 8%.
Profile Views and Followers
Instagram Insights shows you how many views your profile has been and how many accounts have started following you. Unfortunately, you won’t find any data on follower growth on Instagram Insights. Follower growth is the metric that shows your follower gains and losses over a period of time. However, determining this figure manually is not as difficult as you think. It is also possible to automate this by downloading third-party Instagram marketing applications.