Humans have a strong sense of visual representation. So, most of the businesses tend to have a distinct color scheme. Establishing a brand online is very challenging, and it is vitally significant if you want your business to prosper. More than 85 percent of buyers base their purchasing decision on the overall outlook of a website.
Ohio has some of the finest web design agencies that run critical ingredients to your website to bring customer growth. While most of the companies fall in a delusion when considering the color, in contrast, a random color theme won’t make the website look professional. Remember, low color contrast does negatively impact the overall usability.
When going professional, relying on mere intuition should never be your option. Meanwhile, a Web design company in Columbus includes market leaders who associate leading brands in the US and worldwide.
As you have seriously thought of picking the color style that influences your customers, this article will give a brief insight into the significance of your website’s right color.
Why Web Design Company In Columbus Focuses On Color?
Most of the customers think that just “any” background color can bring business. However, it’s absolutely a myth! There is a whole area of the science behind the significance of color. Let’s learn how a web design company in Columbus plans your website’s contrast.
- The right color palette for enhanced readability
An appealing color has its significance in enhancing the readability.
- Standing out from the crowd.
Your website contrast helps you attract the attention of customers
- Complementary colors please the eyes
A matching color pleases your customer’s perception and keeps associated with your content.
- Help customers make a memory.
Some colors have the strength to put a footmark in the minds of customers.
Having worked for some of the leading business houses worldwide, web design agencies in Columbus, Ohio, are well-experienced designing websites the right way. Your website is your virtual store, and to excel in your business, you need to have a crisp and immaculate outlook.
Proven Techniques from Web Design Company In Columbus For Color Selection
Although there are many ways you can run to check if a specific color looks appealing or not; however, we won’t go a long way. Here we mention some of the easiest ways to select the correct color.
Choosing a Dominant Color
Most of the companies seek for dominant color, For instance, Coca-Cola. Such a color traps your emotion when people arrive on the website. It equally represents passion, boldness, excitement, and love. This is definitely the color that your customers want when they think of your business.
- A properly adjusted logo can further provide an edge over the competition.
Top Tips- if you are not sure where to design a logo, get an appointment with the best logo designer. You can instantly find one by searching on Google.
Applying Dominant Color
- Different colors have different abilities and can attract a particular type of customer and even alter their choice. If you seek service from a web design agency in Columbus, they can help you design the best color combination.
- One should only use a dominant color in limited areas that explicitly target your customers, i.e., sign-up form, contact form, or a phone number. It is best if the dominant color pops out.
Selecting the Accent Color
- A single color contrast looks boring, which further drives away customers. To make the layout look more professional and enticing, it is always worth utilizing accent colors to highlight the attention on the website.
- Customers get scared when mixing and matching color contrast, as it is not an easy task. We are masters when it comes to color psychology, and we apply the trend of color theory.
On the one hand, we utilize our experts’ skills while, on the other hand, we run the latest software for testing the style.
Using accent colors on the website
- Usage of complementary accent colors to highlight secondary information is one of the best ways to make the website look attractive.
- These color styles allow the content to stand out from the topic, i.e., subtitles, secondary buttons, information boxes, etc.
- Experts limit colors into 1 or 2 styles; increased color limitation brings confusion.
Designing the Website Background
If you have ever visited an art class, you must have had an idea about picking a color and how it makes a difference. Although choosing the right color is still a challenge, but spending hours in thinking will only overwhelm you.
Selecting a background color is more or less like that of the wall color. And, you want viewers to browse your website comfortably. Therefore, the background color depends on your business and what you want your customers to look.
One such instance is that of a retail clothing store; it is best to apply bold colors on the shopping racks to be predominantly visible. On the other side, customers come for relaxation in a cottage vacation house. As a result, a soothing color is the best option.
In a very related way, when it comes to a website, one should simply choose a color that signifies your website’s purpose.