Introduction

Email Marketing is one of the biggest departments in every corporate and industry a large amount of cost is spent in this department and a lot of research and hard work is required which will lead to the ultimate goal of high revenue and sales. It is a full job for many corporations. It is the most fundamental key to eCommerce success.

Success rate

In 2020, it has been noticed that email marketing has been so successful that it has been seen that every month, millions and billions of emails are being sent all over the world to internet users and customers who are practising transactions on it as well. This has led to a huge percentage of leads and revenue all over the globe. According to Markers, it was calculated that there was a sale of $2.3 trillion in sales in the year 2017 and is expected to grow up to $4.5 trillion in 2021.  

The essentials email marketing ideas.

• The Welcome Email

Just like when you enrol yourself into a university the first thing they do is welcome you by giving you a brief orientation. Just like that, when you’re introducing a new product, service or business to an internet user, you must send him a welcome email that has valuable welcoming content. This is because our first priority is that the target audience must continue to read our emails shortly. Welcome emails have a 91.43% open rate and Welcome email read rates are 42% higher than the average email.

• Introduction to the company and the products should be mentioned.

• Inform the subscribers about their social media pages.

• Give a brief overview of what kind of content the business will be sending in the future.

• Make sure to send them a welcome gift to motivate them to read your articles shortly.

• Mention important links to your website.

The references about welcome email can be anywhere on a website such as a blog post, service page or any other page that can even link back particular agency services like digital marketing, web design, and development. Keep reading to find out more about email marketing strategies. 

• Newsletter
  Once you have achieved to receive new subscribers, you need to make sure that they do not unsubscribe after some time by providing them with good quality content. Your content should include:

• Promoting your own products.

• Product Details

• Visual images if your product.

• Customer reviews.

• Compelling content and entertainment like videos.

Do a little research and analyze what interests your customer, what kind of questions they’re looking for, what kind of problems they’re facing and figure out solutions to these problems. 

• Special occasion newsletters
  You can create email campaigns for special occasions along with your regular newsletter. It could be for special events like Christmas, Easter, Mother’s. Moreover, you could create emails on events such as Black Friday or even international cricket match tournaments.  Let the readers know about the special offers every few weeks but make sure that it is all related to your company and your brand message. 
• Transactional emails.
  When you’re able to send emails to your subscribers, you are also sending newsletter subscriptions, invoices, and purchase confirmation. Your first priority when you’re sending marketing emails is that you should promote sales in your online eCommerce store. When the customer orders a product, send them an order confirmation email. Once the order has been processed, send an email receipt. And when the product is dispatched from the warehouse, send them a tracking order. This helps in building trust with the customer and retaining them.  There are more chances that your customers will read the transaction email as they’re expecting to receive their transaction and delivery information. Leverage these emails and create awareness in the mind of the customer about more special offers and discounts provided by the eCommerce website. Most of the Multinational eCommerce websites like Shopify and drop shifting have already been practising this. 

Customer Surveys

Make Customers realize that your company values their opinions. Send them customer surveys and feedback emails to understand the customer’s needs and wants and shortly, develop products according to their demands.

Benefits

– To confirm there is no misunderstanding between the customer and the business.
– To obtain a customer’s loyalty.
– Inspires business with new product ideas.