In this booming era of technology, social media has become synonymous with digital marketing practices. No digital marketing agency can survive without indulging itself in promoting its brand through social media platforms. They both go hand in hand, with each other and will gain more intensity as years pass by. With the evolving nature of social media, its trends keep changing from time to time, and these changes are abrupt. Almost every brand can be seen utilizing Facebook, Instagram or LinkedIn. The need for introducing new podiums increases as Facebook
Digital marketers must keep themselves updated with the latest changes in these podiums if they wish to beat the competition. As a digital marketer, therefore, you would need to ensure your workforce utilize the relevant tools, deploy up to date strategies and possess all relevant skills. With such a mindset, only you would be able to move forward with a positive attitude. We have curated some emerging trends in the social media platform that will make your business overcome fierce competition.
Now, when you talk about promoting your business through social media marketing, Facebook is dominant amongst all platforms. Instagram, LinkedIn and Twitter than follow suit. But are you aware of some big players that have recently hit the market? They possess the same potential, aptitude and power to some extent as Facebook, Instagram and Twitter. But the question is, can these platforms give digital marketers a run for their money? Can they be used for promotional activities or deploying strategy-driven plans? And what exactly are these platforms? Let’s find out:
- TikTok
Launched: 2017
Number of users: 500 million +
When people say TikTok, we all get cringe-worthy feels and a picture of some kids making silly lip-syncing videos to pass the time. But who knew it could be used as a powerful marketing tool. Even though it’s not quite popular with the older generation, but with the younger audience, it’s a significant hit. It was the fourth most downloaded app in 2018. With 500 million active monthly users, it has become quite popular among other dominant social media platforms.
Being inspired by musical.ly and vine, it allows you to create short repetitive videos with fun effects, AR filters and much more. It is prevalent among people of ages ranging from 16-24. But little did anyone know, it can also be used for advertising by creating video content on this app. It can be done by optimizing it through adding hashtags in your promotional video content. This app has been gaining a lot of attention recently from a brand like “Guess” which used it to advertise their denim collection.
Apart from fashion, some famous personalities such as Jimmy Fallon also mentioned the app in his talk show. Companies of all types whether fashion, entertainment or lifestyle have all started, to play around with tiktok. Even though it’s not much of a prominent marketing platform, but familiarize yourself with it. Who knows what the future holds.
- Vero
Launched: 2015
Number of users: 300 million
Vero was launched as an alternative to Instagram. Vero includes no ads, no algorithms and no data mining options. Vero supports video streaming, photos, music, TV shows, books and much more. Now you must be wondering how a brand can promote itself on such a platform which doesn’t support any ads or algorithms. Vero can market their products and services by getting in touch with influencers and by posting a “buy now” button to their posts. Don’t underestimate this platform because of its inability to support ads or algorithms. It’s considered to be very authentic. It fosters more meaningful relationships among a brand and its audience. It allows brands to get useful insights about their target audience due to the full sharing of content.
- Caffeine
Launched: 2018
Number of users: Not specified
Introduced by ex-apple producers, caffeine engages in creating live broadcast for your friends. It is inspired by an old game-streaming service, known as twitch.tv. It also offers a monetization program that helps you to earn money for high subscription or views. A total number of users until now, have not been specified but rumour has it that they are as close to $140 million.
Caffeine is slowly picking up the pace to become known in the entertainment world. After broadcasting some hit projects, it is expected to be used by marketers shortly. Marketers can deploy specific strategies such as live chats, hold Q&A sessions and produce behind the scenes content to showcase their brand excitingly. So, if you are planning on going life or holding a broadcasting session, then caffeine is perfect for you.
- House Party
Year launched: 2016
Number of Users: 20 million +
As its name suggests, the house party allows people to have a virtual party through a group video chat. It’s not some boring video chat, but it supports a variety of filters, stickers and other attractive features. One latest feature, which caused it to gain a massive amount of users was the in-chat gaming app. Marketers can make use of it the same way they conduct promotional activities through snap chat. The real deal, towards making this campaign successful through this app, is being creative with it.
This app is just in its introductory phase, but that does not mean it lacks potential. Play around with it as much as you can and who knows maybe it could take your brand to new heights.
Take Away
Switching to a new social media platform could be quite overwhelming. Let’s be honest; launching marketing campaigns through new social media platforms can be quite risky. No one likes to experiment with different platforms, especially when their hard-earned dollars are involved. Therefore, it’s better to familiarize yourself with these new social media podiums and then launch exciting promotional activities.
Author Bio: Cameron is a professional content marketer with years of experience in Los Angeles content writers for Content Scribblers. As a core member of the team, he has managed to help many businesses and influences by producing quality content for them. Other than writing, he is also a tech wiz and a gamer who likes to spend his long nights taking down his arch-rivals in the digital universe.