If you want to use Instagram to increase the number of organic traffic to your fashion website, you will first need to find out the best ways in which you can do that. It is true that Instagram is the best platform for traffic generation to fashion sites, but it all depends on how perfectly you use it with your Instagram fashion marketing strategies.
Since the boost in your fashion website traffic will play an important role in the ranking factor, you will need to design a proper plan to use Instagram to bring in more traffic to your fashion website.
- You will not only need to post photos and images of your fashion products on this platform but must also make sure that you do so in the most organized way.
- You will also have to tag each photo with appropriate hashtags. This will help you to create a direct connection with the relevant group.
- You will also need to make sure that your photos send the right message across to the users and at the same time send the right information to the search engines that you have used to tag your photos.
In addition to the above, you should also follow a few other proven and useful Instagram tips and techniques that generate more traffic to your fashion website. These steps include:
- Using a proper bio section with links in Instagram
- Using Instagram ads
- Using Instagram Stories feature and more.
All these will ensure that you connect with both, your users as well as the influencers you want to team up with for your Instagram fashion marketing. If you are new to it, you may find things a bit difficult to manage which is why you are recommended to take the help of marketing experts such as Gramista, or any other of equal caliber.
Focus on semantics
It is all about semantics when you want to use Instagram for generating leads and traffic for your fashion site. Instagram has rolled out several new features recently that will allow you to tag your fashion products more easily. Most importantly, these can now be done by using more organic Instagram photos.
This will lead to semantic optimization, a process that includes:
- A user clicking on the image of the product shown
- Finding a short description of the product there and then
- Follow the option to click on the link of the website to learn more about the product before making a purchase.
Semantic optimization is a process that is trusted by the webmasters, SEO specialists, and different business owners. This is the process that will enable you to rank more than 70% of your web pages higher in a very short time.
All you have to do is meet the basic requirements of Instagram that include having an Instagram Business Profile to use all Instagram features for generating more traffic to your fashion site.
Promote events on Instagram using geotags
You must promote your fashion products on Instagram by sharing exclusive insider access. This is a geo-tag that will appear in your photo and will add a location as well. This may include:
- A street
- A city or
- A country.
This will enable you to know the physical location of your followers or followers. This is a feature that is built right into the platform. This feature will also allow potential customers to know the exact place where they will find their chosen product and buy. As for you, you will have an additional benefit of tapping into the local loyalty.
You may also follow another event strategy that will add value to your Instagram fashion account and enhance the trust of your users on your brand. This is backstage Instagramming of any industry event that will offer you with exclusive content. This will be seen by only your Instagram followers. This is the best way in which you can connect with your followers and engage them in the story of your brand.
Consider establishing collaborations
Instagram will provide you with an immense opportunity to increase site traffic when you collaborate with influencers. You will not find it difficult to find such influencers on this platform because, thanks to the possibilities and power of Instagram, it has become a second career for most of the people.
- You can choose a macro influencer to collaborate with. These influencers will have a follower count in excess to 10,000. However, collaborating with macro-influencers is an expensive way to get better results.
- You may also choose to collaborate with the micro-influencers who have fewer followers count if your budget does not allow you to go for a macro influencer.
While finding influencers for your business promotion, make sure that you search for hashtags that are relevant to your product and brand. Also, check out whose posts are gaining the most attention.
Always include a CTA
Finally, make sure that you always use a strong call to action that will ensure that more and more people perform the task as you want. Ideally, expert marketers say that there are three specific things that will ensure an increase in traffic to your website from Instagram. These are:
- Scheduling your Instagram posts using a proper tool so that you can create them properly and then engage it in real-time
- Creating an Instagram Story through your posts every day that will resonate with your target users and
- Giving your target audience a strong and clearly visible call to action so that they can click on the link in your bio which will direct them to your fashion site thereby increasing the organic traffic count.
When you create a CTA, you can take inspiration from other popular Instagram accounts, However, make sure that you follow their pattern but do not copy them. Finally, do not sell your product with aggressive selling techniques. Just tell about your products and the benefits of using it and leave the final buying decision for the users to take.