Not only e-commerce but the sales from it are also expected to grow significantly by the end of this year. Keeping this substantial growth in mind, e-commerce companies will certainly have a more significant market share and offer huge job opportunities as well.
If you too run an e-commerce business, the following are some steps to accelerate business speed:
Get Influencers to do the Marketing
For an e-commerce business, social media influencers are very helpful. They can help you market your product in a way that no advertisement cannot do. It can help you appeal to the target segment with the best and a few social media posts. For instance, if you have a clothing studio, you can ask a fashion blogger to boost your brand by simply wearing your clothes and posting them on their social media handles.
You can choose influencers based on your product and its target audience. You can also look forward to hiring firms/marketing agencies that specialise in influencer marketing.
Offer Content to the Customers in addition to Products/Services
One of the best ways to grab customers’ attention and create interest among them is by presenting them with engaging and exciting content. This could be in various forms, such as content, infographic, images, videos, etc. Notably, the content should add some value to the consumers’ life.
For instance, if you run an online grocery store, you can have a dedicated blog page for interesting recipes and kitchen tips. This will help in gaining customer loyalty and undoubtedly increase business. If the blogs are written SEO oriented, they will rank good and appear in google engine searches. This will eventually create more brand awareness and attract new customers. A specialised content marketing firm can be hired for the best results.
Micro-target Audience
The e-commerce business offers an excellent opportunity for selective marketing/micro-targeting the audience. It helps in connecting to the audience psychologically by using the consumer data and demographics. You can use various social media channels, such as Facebook and Twitter, to target the audience based on age, demography, gender, and interest.
You can also choose to send personalised emails to your customers based on their interests and past buying patterns. This will help in marketing products digitally online to an individual who has visited your e-commerce platform before. The methods use the previous data of the customers about their purchase journey, shopping patterns, etc. So, you may need to hire a firm specialised in data mining and its analysis.
Run an SEM Campaign
There are so many e-commerce websites out there. You need to find out the ways to make your company stand out from the rest. Search Engine Marketing or SEM is a form of paid marketing on the search engines. It helps in giving more visibility and leads to the business during a fixed duration of time. For instance, an online cake and flowers portal can run SEM campaigns during the festive season for maximum lead conversion.
The common ways to carry out SEM campaigns include paid search engine ads, CPL advertising (cost per click), and PPC advertising (pay per click). It is imperative to plan the campaign strategically in order to reap greater results. Also, you need to run SEM campaigns on a regular basis to have a long-lasting impact. The activity may require money, so you can avail small business loans to meet the financial requirement.
Offer Different Sales Channels
While having an e-commerce portal is extremely important, you need to ensure that you offer your products and services on other media channels as well. For instance, you can sell your cosmetic products on your platform/website as well as on your Facebook page. You can also be present on the sale or promotional pages of various mobile wallets. The more times the customers will come across the brand, the more they will be inclined towards your product/service.
Offer Content in Video Format
Videos tend to engage the audience more than any other media form. So, you can develop an active video campaign. Videos are more effective than print and direct mail, and they also encourage customers to visit the website. Based on your target customer needs and their likes and dislikes, you can create a video strategy. They are several forms of video marketing strategy, like expert-led videos, customer testimonial videos, animated videos, how-to-do videos, demo videos, and case study videos. A video can help you build a personal connection with your audience.
The methods discussed above are sure to highlight your e-commerce business and thereby increase sales. You can hire a digital advertising company to help you with the same. In case you don’t have enough funds to finance your marketing strategies, you can apply for a small loan. You can use the loan eligibility calculator to check your eligibility easily.